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Improving sales with 3 characters and a misspelling

maxklein.posterous.com

41–50 of 68 posts

Re: Improving sales with 3 characters and a misspelling

#41
This thread is funny and depressing at the same time. So a guy found a way to improve his sales be significant number. Tons of people respond with "yeah, but it wouldn't work for me - I hate it". How is this even relevant? Clearly you are not his target audience. He has data to back up his approach, while you have a precious little of an opinion.

It's not about you, it's about customers.

Re: Improving sales with 3 characters and a misspelling

#42
post #10

Earlier quoted context omitted.

So you let grammar trump your profit?

The income stream from new customers in this business is not so high anymore (I think maybe $700 or a bit less a month), and I firmly believe that even though it's okay to play dirty when breaking into something new, afterwards go back and clean up your act. I have a long list of customers now, and I don't want them rerequesting the pricelist and seeing that same mistake. It's obvious then - and when your client list…

Thanks for the thoughtful reply to my snarky comment.

Re: Improving sales with 3 characters and a misspelling

#43
post #24

An increase in sales from $400 to $900 a month is compelling evidence that these annoying tactics produce good results? Color me unconvinced. Requesting a price quote is a deal-breaker for me. And if I got that email, I would just assume that he couldn't take the time to spell things correctly in whatever he used to generate the mass emailed "reply" - not that he typed it by hand himself. Why would that make more peo…

More than 100% increase in sales and you're unconvinced? What kind of numbers would convince you?

The percentage increase is only part of the data. If his sales went from $10K to $20K per month for 4+ months on a $300 product, that would be a lot more compelling.

Re: Improving sales with 3 characters and a misspelling

#44
post #24

An increase in sales from $400 to $900 a month is compelling evidence that these annoying tactics produce good results? Color me unconvinced. Requesting a price quote is a deal-breaker for me. And if I got that email, I would just assume that he couldn't take the time to spell things correctly in whatever he used to generate the mass emailed "reply" - not that he typed it by hand himself. Why would that make more peo…

More than 100% increase in sales and you're unconvinced? What kind of numbers would convince you?

A sample size of more than a handful of sales per month (since the software cost "between $200 and $500") would make it more convincing. A randomized experiment would also be more convincing, and not hard to do.

Re: Improving sales with 3 characters and a misspelling

#45

Ok... maybe he's right, but I'm suspicious about his methods. He's writing about his tools that they're "going for between $200 and $500.", then "This technique raised my sales from about $400 a month to $900 a month" and then that it raised the sales to $1500. So basically he went from ~1.3 to ~2.6 then to ~4.3 sales a month. If he really measured the response, he should take the samples from at least one year (othe…

The changes affected responses to the emails, which are a lot more than actual sales. Sales increased with more responses/communication with leads.

Re: Improving sales with 3 characters and a misspelling

#46
post #37
post #36

I always walk away from "request price" sites. Somewhere online is a site that respects my time enough to tell me what they charge without demanding my personal info, and I'll search a bit and find there instead.

So you will spend more time searching for a different site, because on this site it takes time to fill out the form? How does this make sense?

If the site I'm looking at is a guaranteed dead end to today's research, then my only option is to look elsewhere.

Whether I fill in the sales form or go to another site, there's no way I'm going to get the information I need immediately. As a result, going elsewhere saves me time, while filling in forms in the hope somebody replies is a waste.

Add in a history of bad experiences with companies using similar sales processes, and it's nearly 100% that I'll leave and never come back.

Re: Improving sales with 3 characters and a misspelling

#47
post #37
post #36

I always walk away from "request price" sites. Somewhere online is a site that respects my time enough to tell me what they charge without demanding my personal info, and I'll search a bit and find there instead.

So you will spend more time searching for a different site, because on this site it takes time to fill out the form? How does this make sense?

Two reasons, potentially: 1. Principles. 2. If you find another site that gives immediate pricing, you can use it for any subsequent purchases in a similar domain, or they may also be more respectful of your time in other respects (e.g. support), saving time in the long run.

Besides, it stands to reason that googling around for a few more minutes is less time and hassle than waiting for one or more e-mail round trips with humans in the loop for the quote process.

Re: Improving sales with 3 characters and a misspelling

#48
post #11

Wow. So, I didn't send you an email, and then you send me an email with the indicator "Re:" which traditionally (well, in the last few years of email history) means that you are responding to my email... which I didn't send. Sorry to be a purist, but I consider that a misleading subject line, which is one of the indicators of spam. Yes, traditionally, RE: meant "in regards to" and was a standard header on memos to de…

If you filled out the contact form, then you did send an email of sorts, and he is responding to your email, that you did send.

Especially as many of those forms simply email someone.

If a form was used, Re: makes sense. If not, I agree with the spam-indicator. If it was in the spam box, I'd probably gloss right over it, as I hadn't contacted anyone with that subject line.

Re: Improving sales with 3 characters and a misspelling

#49
Perhaps not having an easy way to purchase your software lead to more people buying it, in 2002 (thought I find it hard to believe). I find it even harder to believe, though, in 2010.

$200-$500 is not a lot of money for a developer tool, or for a business purchasing said tool. So putting an obstacle in front of someone seems rather pointless. Of course, I suppose it depends on the tool. But if I didn't think it was worth the money I wouldn't buy it anyway. And if its nature leads to lock-in--well, once someone's gotten over the hurdle of "Is this tool/company worth sticking with?" I wouldn't exactly want to give them another chance to reconsider.

Re: Improving sales with 3 characters and a misspelling

#50

"1. Do not put your price on your website. Put a "pricelist request" page, and let your customers fill out a bit of information about themselves." What? Does that really work? As a developer whenever I encounter something like this I'll immediately leave the website and never come back.

For large purchases, and for large corporate purchases, it's nearly essential. If a price is on the website, many higher-ups relegate it to the "home user" side of the market, rather than the over-engineered nastiness they usually buy. I've personally seen it a few times, and have heard it "straight from the horse's mouth" from one of my higher-ups (on a university campus, under a relatively prominent (state-wide) IT-like manager).
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