Improving sales with 3 characters and a misspelling
maxklein.posterous.com
Improving sales with 3 characters and a misspelling
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Re: Improving sales with 3 characters and a misspelling
#2Nice email trick. I personally hate when I can't easily find pricing online though.
Re: Improving sales with 3 characters and a misspelling
#3Nice email trick. I personally hate when I can't easily find pricing online though.
Agreed, when searching for some kind of library that might potentially be of use to me, it's extremely annoying to have to fill in a form requiring name, position, phone, address, fax number and whatnot; or to go through a lengthy registration and email address confirmation to download a library sample version.
Re: Improving sales with 3 characters and a misspelling
#4Okay, so the "RE:" was a very very nice addition. Did you ever get metrics without teh mispelling?
Re: Improving sales with 3 characters and a misspelling
#5Okay, so the "RE:" was a very very nice addition. Did you ever get metrics without teh mispelling?
Had the same thought, 'taht' would make me _less_ likely to buy.
Re: Improving sales with 3 characters and a misspelling
#6I find that writing an email is a good way to let people know you wrote an email.
Several unethical sales tricks.
Re: Improving sales with 3 characters and a misspelling
#7Okay, so the "RE:" was a very very nice addition. Did you ever get metrics without teh mispelling?
Yes, roughly in the middle of both of them. I don't do the misspelling anymore, just for sake of proper grammar, but it was always the best converter with.
Re: Improving sales with 3 characters and a misspelling
#8Okay, so the "RE:" was a very very nice addition. Did you ever get metrics without teh mispelling?
Had the same thought, 'taht' would make me _less_ likely to buy.
Think about this: If the email ended with something like "Sent from my iPhone", I would probably overlook certain spelling errors and assume that the mail was a real message from a real person, not a form letter.
The real goal, to make the message seem personal and trick the receiver into seeing it as a positive interaction, is surprisingly easy to achieve.
Re: Improving sales with 3 characters and a misspelling
#9Okay, so the "RE:" was a very very nice addition. Did you ever get metrics without teh mispelling?
Had the same thought, 'taht' would make me _less_ likely to buy.
You sure about that? Imagine there are 6 or 7 vendors selling a component you need for your software. Most are sending you form replies. With one you are talking to a real person who emails you and answers your questions promptly, and speaks in a normal way and made a spelling mistake in his rush to email you, but otherwise spellt correctly.
Would you not feel reassured that someone will fix your problems when you have them? Would that spelling mistake be so critical in your choice?
Re: Improving sales with 3 characters and a misspelling
#10Okay, so the "RE:" was a very very nice addition. Did you ever get metrics without teh mispelling?
Yes, roughly in the middle of both of them. I don't do the misspelling anymore, just for sake of proper grammar, but it was always the best converter with.
So you let grammar trump your profit?