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Launching a Mac App and Becoming the Top Paid App Globally

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Re: Launching a Mac App and Becoming the Top Paid App Globally

#21

I'm trying to figure out what's so great about this app. Is it just that it's available on iOS and OSX?

It scratches an itch. It is polished. It works well. They marketed it like hell.

It's a few steps above Preview.app (Apple's built-in PDF viewer), but without all the bloat and the high price of Acrobat.

And it probably doesn't have anywhere near as many security vulnerabilities as Acrobat.

Re: Launching a Mac App and Becoming the Top Paid App Globally

#22

How do they get in touch with that "App Store Business Management" they spoke about? It's not like they make their emails available for any Joe Developer to talk to them.

I'm wondering about the same thing:

Apple is being very helpful these days, and they want developers to succeed. That is why you really should keep in touch with App Store Business Management and keep them updated on what you’re building and when you’re getting ready for a launch.

It's a highly rarefied group of developers who have a contact in App Store management that would be interested in hearing about an upcoming launch.

Re: Launching a Mac App and Becoming the Top Paid App Globally

#24
post #22

How do they get in touch with that "App Store Business Management" they spoke about? It's not like they make their emails available for any Joe Developer to talk to them.

I'm wondering about the same thing: Apple is being very helpful these days, and they want developers to succeed. That is why you really should keep in touch with App Store Business Management and keep them updated on what you’re building and when you’re getting ready for a launch. It's a highly rarefied group of developers who have a contact in App Store management that would be interested in hearing about an upcomin…

And how do they achieve it? Where do they even start?

We have two apps that have had nearly 4 million downloads across both app stores. Here's been the growth of our Mac app, for example: http://qbix.com/calendar . Our average reviews are very close to 5 stars out of 5 after thousands of reviews.

It's all organic. People just found us in the store. We were never contacted by Apple to get featured, and we had no way of contacting them, that we knew of. So I'm curious. It's not just about numbers.

Re: Launching a Mac App and Becoming the Top Paid App Globally

#25
post #22

Earlier quoted context omitted.

I'm wondering about the same thing: Apple is being very helpful these days, and they want developers to succeed. That is why you really should keep in touch with App Store Business Management and keep them updated on what you’re building and when you’re getting ready for a launch. It's a highly rarefied group of developers who have a contact in App Store management that would be interested in hearing about an upcomin…

And how do they achieve it? Where do they even start? We have two apps that have had nearly 4 million downloads across both app stores. Here's been the growth of our Mac app, for example: http://qbix.com/calendar . Our average reviews are very close to 5 stars out of 5 after thousands of reviews. It's all organic. People just found us in the store. We were never contacted by Apple to get featured, and we had no way o…

The article mentions that they've been on iOS for almost eight years, so they must have been in the App Store at the very start. I imagine that helps to build a relationship.

That also makes their advice on this point rather difficult to apply. It's sort of like this marketing advice:

"It can be really helpful if the New York Times writes a two-pager about you. You should call up your contact on the editorial team in advance and tell them about what you're doing, so the story will be ready on launch day."

Re: Launching a Mac App and Becoming the Top Paid App Globally

#26
post #22

How do they get in touch with that "App Store Business Management" they spoke about? It's not like they make their emails available for any Joe Developer to talk to them.

I'm wondering about the same thing: Apple is being very helpful these days, and they want developers to succeed. That is why you really should keep in touch with App Store Business Management and keep them updated on what you’re building and when you’re getting ready for a launch. It's a highly rarefied group of developers who have a contact in App Store management that would be interested in hearing about an upcomin…

Most of the people with these relationships attended WWDC, met a developer or product manager and held onto their card.

Re: Launching a Mac App and Becoming the Top Paid App Globally

#27
> PDF Expert is available at an introductory price of $19.99, but that will rise in the near future to $60–70 once we add PDF editing and OCR.

$60–70 for a fancy PDF reader ? By doing this you will get only the people that really, really need your software, the others will turn away unable to justify such an expense for a non vital software.

A bit like an iPhone in fact. I could afford one, but I don't want to make sacrifices on other more important things. Sometimes I wonder if the peoples that make these prices live in a kind of "rich people bubble" where money grows on trees and 70 bucks for a PDF reader or almost a grand for a smartphone is just chump change.

Re: Launching a Mac App and Becoming the Top Paid App Globally

#28
post #25

Earlier quoted context omitted.

And how do they achieve it? Where do they even start? We have two apps that have had nearly 4 million downloads across both app stores. Here's been the growth of our Mac app, for example: http://qbix.com/calendar . Our average reviews are very close to 5 stars out of 5 after thousands of reviews. It's all organic. People just found us in the store. We were never contacted by Apple to get featured, and we had no way o…

The article mentions that they've been on iOS for almost eight years, so they must have been in the App Store at the very start. I imagine that helps to build a relationship. That also makes their advice on this point rather difficult to apply. It's sort of like this marketing advice: "It can be really helpful if the New York Times writes a two-pager about you. You should call up your contact on the editorial team in…

The author of the article has an answer to this question: "Go to WWDC"

Re: Launching a Mac App and Becoming the Top Paid App Globally

#29
post #18

Earlier quoted context omitted.

Maybe it's just me, but when I am ready to quit an app the last thing I want to do is go through an update process.

Especially one that will relaunch the app when it's done. Ideally, you'd want a system-level daemon that downloads and preps updates in the background, and either waits until the system is idle (I think Apple has some tech like this already for running Time Machine backups), with pending updates optionally installed on system shutdown (am I shutting down to save on battery, to restart, or because I'm about to leave t…

I think Kelly Sutton (of the late layervault) figured this out with his fork of sparkle, called "autosparkle" - https://github.com/layervault/Sparkle . I haven't personally integrated it into my app yet, but supposedly it makes updates a much more silent process - which is really important for 'always-on' tray apps like layervault was, or the one I'm making.

Here's their announcement of it from 2013: http://layervault.tumblr.com/post/50501747774/open-sourced-a...

Re: Launching a Mac App and Becoming the Top Paid App Globally

#30
post #2

It's interesting that their views on competition run counter to what YC / Peter Thiel advocate for in all startups - that is, avoiding competitive spaces and going for monopolies. Perhaps monopolies are necessary for huge growth and investor upside, but it should be made clear that there's obviously space in startups for modest goals like a nice PDF reader, and I hope their employees makes a reasonable living off it…

Something I've been thinking about recently: does anyone think Slack followed Thiel's advice? It entered a space that already existed (didn't go from 0 to 1), with several competitors, solving a problem that was widely known (email is a broken way to get work done). Yet it's becoming a monopoly and will likely be a very valuable business. It seems like there can be tremendous value in making something really good when the existing solutions are not good, and that creating an extremely valuable business doesn't require doing something entirely new.
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