Earlier quoted context omitted.
> Apple almost seems to be inherently incapable of creating a decent store front, and I am curious as to why they have that organizational blindspot. Because when you have a captured userbase, there's no incentive to improve / innovate?
Even if you believe that Apple as a whole doesn't have the drive to make stuff as good as they can (fair, although I believe otherwise), and even if you believe they have a captured audience (how?) — do you indeed believe that Apple is happy with 15% (US) market share for desktops and laptops? Even accepting everything else, that seems like a huge incentive to me not to get complacent.
So yes, I believe Apple is probably perfectly happy (in an upper-echelon corporate strategy sense) sitting on their cash cow as opposed to fighting it out for less profitable market share.