Why Conan O'Brien Should Jump to the Internet
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Why Conan O'Brien Should Jump to the Internet
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Re: Why Conan O'Brien Should Jump to the Internet
#2Internet TV will be a viable platform when more than 15% of households have a TV with an actual Internet connection. I have no interest in seeing Conan do a face plant for the sake of being Revision3's IPTV pioneer.
Re: Why Conan O'Brien Should Jump to the Internet
#3One reason for Conan (and anyone with similar status) not to switch to the internet is that on mainstream media competition has a high entry barrier - very few people get a show on NBC, or a column in the NY Times - while online a PR piece by Revision3 can get published on a major news website like any other content.
If you're a newcomer who wants to compete with Conan O'Brien, the web can be a good starting point. If you are Conan O'Brien, the web is suicide.
Re: Why Conan O'Brien Should Jump to the Internet
#4Internet TV will be a viable platform when more than 15% of households have a TV with an actual Internet connection. I have no interest in seeing Conan do a face plant for the sake of being Revision3's IPTV pioneer.
I'm admittedly in the "young kid just out of college" demographic, but I'm not sure I know anyone who doesn't just use their TV as a big monitor, or has an AppleTV with Boxee, or doesn't own a TV and watches Hulu on their laptop.
And isn't this Conan's core fanbase anyway?
I'm not saying it wouldn't be a risky move, but history rewards the bold.
Re: Why Conan O'Brien Should Jump to the Internet
#5Conan will go to Fox. They lack a "tonight" show and he has a long standing relationship with them as a writer.
Re: Why Conan O'Brien Should Jump to the Internet
#6Internet TV will be a viable platform when more than 15% of households have a TV with an actual Internet connection. I have no interest in seeing Conan do a face plant for the sake of being Revision3's IPTV pioneer.
I'm admittedly in the "young kid just out of college" demographic, but I'm not sure I know anyone who doesn't just use their TV as a big monitor, or has an AppleTV with Boxee, or doesn't own a TV and watches Hulu on their laptop. And isn't this Conan's core fanbase anyway? I'm not saying it wouldn't be a risky move, but history rewards the bold.
I don't do any of those things and I'm only 5 years out of college. Does that mean I'm old?
Either way, I think there's still something to be said for just watching 'tv' in the historical definition. My guess is that you and your acquaintances are still in a very small minority (though I'd be happy to be proved wrong as I'm not entirely happy with my cable service provided).
Re: Why Conan O'Brien Should Jump to the Internet
#7One reason for Conan (and anyone with similar status) not to switch to the internet is that on mainstream media competition has a high entry barrier - very few people get a show on NBC, or a column in the NY Times - while online a PR piece by Revision3 can get published on a major news website like any other content. If you're a newcomer who wants to compete with Conan O'Brien, the web can be a good starting point. I…
I'd say that's just the tip of the iceberg. Money and production values are just way more abundant on a television network. Even though talk show budgets are a drop in the bucket compared to scripted dramas, it's an astronomical cost for Internet publishers who can't bring in any advertising dollars.
The only way it makes sense for Conan to move his show to the Internet is by starting his own business and making a real go of it. Figure out a real business model, and yes, salaries would have to take a hit, but he could conceivably create something amazing and future-proof rather than riding the (slowly) sinking ship that is traditional network television. Signing on to try to help someone else's startup would be insane; nothing more than an act of charity. However there is an opportunity, however slim, for Conan to go big on the Internet and prove that he is still innovative and do something that's never been done before.
Re: Why Conan O'Brien Should Jump to the Internet
#8Earlier quoted context omitted.
I'm admittedly in the "young kid just out of college" demographic, but I'm not sure I know anyone who doesn't just use their TV as a big monitor, or has an AppleTV with Boxee, or doesn't own a TV and watches Hulu on their laptop. And isn't this Conan's core fanbase anyway? I'm not saying it wouldn't be a risky move, but history rewards the bold.
I don't do any of those things and I'm only 5 years out of college. Does that mean I'm old? Either way, I think there's still something to be said for just watching 'tv' in the historical definition. My guess is that you and your acquaintances are still in a very small minority (though I'd be happy to be proved wrong as I'm not entirely happy with my cable service provided).
just watching 'tv' in the historical definition is a massive waste of time. I have multiple lifetimes of content already tagged and queued. I have no time for bullshit old school network control and manipulation. I made my own network.
Re: Why Conan O'Brien Should Jump to the Internet
#9Earlier quoted context omitted.
I'm admittedly in the "young kid just out of college" demographic, but I'm not sure I know anyone who doesn't just use their TV as a big monitor, or has an AppleTV with Boxee, or doesn't own a TV and watches Hulu on their laptop. And isn't this Conan's core fanbase anyway? I'm not saying it wouldn't be a risky move, but history rewards the bold.
I don't do any of those things and I'm only 5 years out of college. Does that mean I'm old? Either way, I think there's still something to be said for just watching 'tv' in the historical definition. My guess is that you and your acquaintances are still in a very small minority (though I'd be happy to be proved wrong as I'm not entirely happy with my cable service provided).
re: small minority. Yesterday I was sitting in a dark old-timer bar in MT and heard two of the old salts telling some younger guys (mid-40s) about the wonder of Netflix. I am experiencing this more and more with people. Just a short matter of time.
Re: Why Conan O'Brien Should Jump to the Internet
#10One reason for Conan (and anyone with similar status) not to switch to the internet is that on mainstream media competition has a high entry barrier - very few people get a show on NBC, or a column in the NY Times - while online a PR piece by Revision3 can get published on a major news website like any other content. If you're a newcomer who wants to compete with Conan O'Brien, the web can be a good starting point. I…
I'd say that's just the tip of the iceberg. Money and production values are just way more abundant on a television network. Even though talk show budgets are a drop in the bucket compared to scripted dramas, it's an astronomical cost for Internet publishers who can't bring in any advertising dollars. The only way it makes sense for Conan to move his show to the Internet is by starting his own business and making a re…
The only way it makes sense for Conan to move his show to the Internet is by starting his own business and making a real go of it.
Some years ago I recall reading a list of top entertainment money makers. The top two women that year were Madonna and Oprah. The interesting thing was that while Madonna grossed more revenue overall, Oprah made more money because Oprah owns all of her own businesses and almost everyone is an employee. Madonna, by contrast, did business with people who took a portion of the proceeds.
This is not to say that Madonna was doing the wrong thing. It allowed her to focus on her 'core competence.' Perhaps business is Oprah's core competence, so each might have been doing the right thing for themselves.
I would say that Conan could make a lot more "running his own show" on TV or the Internet, but only if he has a talent for it.