On its face, I find this difficult to believe because why would any company pay to add massive amounts of chemicals to something to give it a taste that it has naturally? The most important point in the article is that storage in the oxygen-less tanks deprives the juice of its flavor. No proof is provided of this assertion. When I follow the source link I get a similar article [1] that then is sourced to a similar on…
> any company pay to add massive amounts of chemicals to something to give it a taste that it has naturally? Unless they plan on selling the juice just during harvest time, they need to store it. Try and store some juice you squeezed from oranges even in the refrigerator and see how long it will last and how it will taste. It will last some but not for 6 months. Consistency. Tropicana tastes one way, others taste dif…
Industrial companies have a lot of resources and techniques available to them that the typical person making juice in their home does not. For example, what if they pasteurize the juice? Then it might also last longer, etc.
Some people react negatively to these sorts of scientific techniques out of what seems to be the naturalistic fallacy, a sort of (mistaken) belief that "natural things" (whatever that means) are intrinsically better.