Next awesome step would be RPi with integrated wifi/bluetooth, and it would become ultimate IoT/embedded development platform. Such step would increase price, I know, but AFAIK, most people are almost always buying either wifi or bluetooth dongles anyway. All in all, RPi ables to deliver exciting, rather (for me) unexpected and most importantly great and user-friendly products.
Have you heard of this? http://vocore.io/
99% problems you'll see on your RPi, you can find a solution to them in 5 minutes with Google.
Maybe it will sound like nitpicking and also RPi has versatility and extensibility for rapid development. Want add camera? No problem. Connect to screen? No problem. Few USB devices? No problem. GPIO control? No problem.
Probably it's just a rant with possibly very long discussion, but if you do not know what crazy or fun thing you going to do tomorrow, RPi probably got your covered, whereas others - not so much. So if RPi (let's say the 'normal' one, not the Zero) had builtin WiFi and BT, personally I would be covered in any way I need and would not need any dongles at all.