Despite the visual appeal of their products, Apple normally does a very good job with prioritizing function over form except in this case with the charger wire being so fragile and thin. I know I'm not the most careful and delicate person in the world, but the failure rate here is ridiculous compared to other similar products I own. The end of the cable gets frayed every single time. Otherwise, Apple makes ridiculous…
I support around 300 Macs for work. In my extensive experience, the deal here is that people are FAR too rough and careless in winding up those charger cables over and over. Apple HAS implemented strain relief here and done their best to make the points of failure less vulnerable. Here's a tip: Instead of yanking the cable at a 90-degree angle and winding as tightly as possible, let the cable come out of the charger…
You shouldn't have to be tender and gentle with the power cable for your device... it should be durable and stand up to abuse. After all, it's for a laptop which may experience hard yanks as people walk away with it plugged in, the cable being stepped on or crushed by a chair, being thrown into a bag not coiled (or sometimes coiled too tightly), dropped from waist-height (or higher), thrown to a friend, etc.
It's not unreasonable to expect these things to be very durable. Functionality and durability should take precedence over design aesthetics here.
(as an aside, the white color always ended up looking filthy in short while, and was nearly impossible to restore to bright white)