Despite the visual appeal of their products, Apple normally does a very good job with prioritizing function over form except in this case with the charger wire being so fragile and thin. I know I'm not the most careful and delicate person in the world, but the failure rate here is ridiculous compared to other similar products I own. The end of the cable gets frayed every single time. Otherwise, Apple makes ridiculous…
The cynic says they like it this way. By the time the charger goes bad the battery is already degraded and fixing both of them is so expensive that you might as well just buy a new device.