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How period trackers have changed girl culture

well.blogs.nytimes.com

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Re: How period trackers have changed girl culture

#2
It must be fascinating to work on an app where the target demographic is slightly less than half of the world's population. The CEO's Twitter feed is very interesting too.

https://twitter.com/idatin/status/659853258496851968

What may seem as a simple tracker app on the surface is actually a very complicated product tackling many problems all over the world.

Re: How period trackers have changed girl culture

#4
post #3

I never understood the stigma behind a completely natural and necessary process that half of all people have.

In American culture is pretty taboo to have a conversation about defecation - that's a process that all people have! It might not make sense, but it isn't unusual.

Re: How period trackers have changed girl culture

#5
post #3

I never understood the stigma behind a completely natural and necessary process that half of all people have.

In American culture is pretty taboo to have a conversation about defecation - that's a process that all people have! It might not make sense, but it isn't unusual.

[deleted]

Re: How period trackers have changed girl culture

#7
post #3

I never understood the stigma behind a completely natural and necessary process that half of all people have.

I agree completely. Personally, I don't recall ever witnessing this stigma, apart from the general disinterest in this topic.

Having said that, I don't understand the current movement of glorifying and promoting menstruation (e.g. [1], [2]). Sure, it's natural, but it's also rather yucky - just like shitting and pissing. But I'd still appreciate if I don't see photos of shit, menstruation, or sperm on my Facebook.

[1] http://www.independent.co.uk/arts-entertainment/art/menstrua...

[2] http://www.buzzfeed.com/rossalynwarren/a-woman-ran-a-maratho...

Re: How period trackers have changed girl culture

#8
As the app mentioned is free, I would deduce that they try to turn the data about their users cycle into a monetary value.

Is there research how certain periods of the cycle would affect women shopping behaviour (or behaviour in general)? I am asking this to understand how much value is in such information.

Perhaps there are other aspects I am overlooking?

Re: How period trackers have changed girl culture

#9
post #3

I never understood the stigma behind a completely natural and necessary process that half of all people have.

It's not unlike the stigma behind a completely natural and necessary process that almost all of people have, which is defecation. Operationally speaking, the two are very similar. So, why is there a stigma behind defecation?

Re: How period trackers have changed girl culture

#10

As the app mentioned is free, I would deduce that they try to turn the data about their users cycle into a monetary value. Is there research how certain periods of the cycle would affect women shopping behaviour (or behaviour in general)? I am asking this to understand how much value is in such information. Perhaps there are other aspects I am overlooking?

> Is there research how certain periods of the cycle would affect women shopping behaviour (or behaviour in general)? I am asking this to understand how much value is in such information.

If someone stops having periods, that might be a sign they're pregnant. That's valuable to retailers (famously, some can spot when you're pregnant before even you know, by tracking purchases).

Also, mood swings and specific cravings might happen, and that would affect consumption? (Don't have personal experience here.)

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