Earlier quoted context omitted.
If not ads what do you want? Paywalls? Native content? Personally I want a robust and diverse web ecosystem, not just pay walls and people forced to alternative revenue sources.
> Personally I want a robust and diverse web ecosystem Well, everything paid for by ads is the opposite of diverse. Pretending paywalls are the only alternative is disingenuous too. There's plenty of options, like donations, or Blende's "pay per article, get your money back if it sucks" model, which seems to work well
They don't work well in most cases. You can point to some very specific niche markets where donations and pay per articles work. Just look at Patreon, its a great service and I use it to support a few things. But its not going to support most businesses.
For most business its going to be either a paywall or ads and ads allow for content to be access by people without means to pay for it.