"At the Robin Hood Investors Conference in New York on Tuesday, Lyft said it expected to generate about $1 billion in annualized gross revenue next year, a figure that does not account for the cut of money the drivers take from each transaction." Maybe I'm missing something, but isn't the driver's "cut" like 80%+? This seems pretty misleading
When you order a ride with Lyft, a contract is established between you and Lyft. You pay Lyft $10. Payment to the driver is a cost incurred by Lyft in providing services to you. When you order something on eBay, a contract is established between you and the seller. You pay the seller $10. The seller gives eBay a cut. eBay's cut is a cost incurred by the seller in providing goods to you.
I would argue Lyft is merely providing the service of matching me with the driver (who is a 3rd party, specifically not an employee), for which it takes a fixed cut. The driver is the primary provider of the service, and as such Lyft is merely an agent, and should follow net revenue reporting.
Really Lyft (and Uber) fall on both sides of EITF 99-19, but I suspect when Uber IPOs you wont find "gross revenue" anywhere in their S-1