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DoorDash Wants to Own the Last Mile

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Re: DoorDash Wants to Own the Last Mile

#11

The big question for all of the companies that want to be the last mile: can they run sufficiently profitable businesses without classifying their workers as 1099 employees? Mark my words: most of the "on-demand" startups that are relying on contract workers are not going to be able to defeat the misclassification lawsuits they're facing. Some might have the funds to delay the inevitable by strategically settling the…

I believe it will all end up owned by Uber (or similar) using self-driving cars. The vehicle is easily loaded at the supplier, and then you unlock a lockbox when it arrives to do the delivery. Dynamic pricing can be used to direct demand to low hours (eg delivery is $5 at midday but $2 at 2pm). The remaining question is how soon. A company trying to make use of a self driving vehicle for most hours of the day across…

Automated delivery in the last mile is definitely the future, but it will be largely commoditized. Nothing in the value chain is especially difficult to do or requires proprietary technology outside of the vehicular platform. The maps all pull data from open source databases like OSV, and logistics networks have been operating successfully for decades.

Regulation is going to be the thing holding everything back. I'm not talking about the disparate and protectionist taxi regulations that Uber just ignored until they were successful; I'm talking about real safety issues like air traffic control when everyone and their mother is flying things over populated areas. The regulatory environment around how all these drones will communicate needs to be developed and standardized -- that alone will take at least a decade because adequate bureaucracies need to be built up to develop, steward and enforce the regulations. Self-driving cars are even further off because they're going to be carrying human passengers.

We're at a point where the technology has overrun our ability to regulate it, and there really are things that need to be regulated -- Who is liable if two drones crash over your house and damage your roof? Do you force drone operators to carry insurance to cover damages in the event of mechanical failure? How do drones report their position to each other to avoid collisions? What data formats, units and auditing is required when communicating with other drones? There are thousands of questions, and none of them have even made it into the sphere of political discourse, much less legislative action. Current politicians don't even understand this stuff, so we have to wait for people who do to become old enough to get elected.

I'd say we're at least 15 years off from this future, if not 30. We'll probably see it happen elsewhere in the world much sooner than it will in the US and Europe. So any business starting up today will not be able to rely on self-driving cars or autonomous delivery to prop up their business model: it has to work with human delivery or it won't survive long enough to make it to the drone era. And for the ones who do, it'll become a race to the bottom with razor-thin margins.

Re: DoorDash Wants to Own the Last Mile

#12
post #8

The big question for all of the companies that want to be the last mile: can they run sufficiently profitable businesses without classifying their workers as 1099 employees? Mark my words: most of the "on-demand" startups that are relying on contract workers are not going to be able to defeat the misclassification lawsuits they're facing. Some might have the funds to delay the inevitable by strategically settling the…

Exactly. The reason UPS and FedEx ceded last mile mail and package delivery to the USPS is that they weren't interested in dealing with the complex logistics of last mile delivery. Its unpredictable and unprofitable. They are interested in the meaty part of mail delivery: charging customers $20 to carry an envelope across the country on a plane, which has a marginal cost approaching zero for them. Time will tell, but…

FedEx lost on that issue in California and Kansas, with other states to follow.[1]

[1] http://fedexdriverslawsuit.com/

Re: DoorDash Wants to Own the Last Mile

#13
It does seem like any business that relies on labor being its one and only way accomplish its business better be able to answer the question if it has employees or contractors.

I do not like the idea of the future where no business has employees and everyone is a contractor. Something seems wrong there.

Re: DoorDash Wants to Own the Last Mile

#14
post #7

This looks to be a big risk for the contracted delivery people since they're only getting paid the delivery fee plus the tip. Even working pizza delivery, you are still an employee and must make at least minimum wage. If you work for DoorDash you're absolutely dependent on tips. This leads me to a further line of thought- if DoorDash is classifying all of their delivery people as contractors do they have a robust vet…

The tip is made in advance, when placing the order.

So you're tipping for what you expect will be good service?

Re: DoorDash Wants to Own the Last Mile

#15
post #12
post #8

Earlier quoted context omitted.

Exactly. The reason UPS and FedEx ceded last mile mail and package delivery to the USPS is that they weren't interested in dealing with the complex logistics of last mile delivery. Its unpredictable and unprofitable. They are interested in the meaty part of mail delivery: charging customers $20 to carry an envelope across the country on a plane, which has a marginal cost approaching zero for them. Time will tell, but…

FedEx lost on that issue in California and Kansas, with other states to follow.[1] [1] http://fedexdriverslawsuit.com/

I'm not sure which issue you're referring to. Both FedEx and UPS have a partnership with the USPS to have USPS deliver a large percentage of their parcels for which they pay a fixed rate. They deliver the parcels in bulk to a mail distribution facility and USPS brings them to your door.

More detail can be found here: http://www.wsj.com/articles/u-s-mail-does-the-trick-for-fede...

Re: DoorDash Wants to Own the Last Mile

#16
post #9

Earlier quoted context omitted.

I believe it will all end up owned by Uber (or similar) using self-driving cars. The vehicle is easily loaded at the supplier, and then you unlock a lockbox when it arrives to do the delivery. Dynamic pricing can be used to direct demand to low hours (eg delivery is $5 at midday but $2 at 2pm). The remaining question is how soon. A company trying to make use of a self driving vehicle for most hours of the day across…

But cars don't work in many dense cities like in Europe and in NYC. You need cycles or scooters.

What stops them being self driving? Dedicated delivery vehicles don't need to be designed around human comfort constraints.

Re: DoorDash Wants to Own the Last Mile

#17
post #14
post #7

Earlier quoted context omitted.

The tip is made in advance, when placing the order.

So you're tipping for what you expect will be good service?

That's how it works for the most part on Grubhub/Seamless & Delivery.com (if it still exists). Seamless defaults to a 10% tip or $2, whichever is greater. Grubhub & delivery.com both asked the user to enter a tip amount or select a predetermined amount of 10, 15 or 20%. I was a bike messenger doing food delivery for awhile. For the most part people tipped between 10-20%. The delivery person sees the tip in advance for the most part and can decide drop-off order based on that. Additionally, most people who've told me their tipping practices for food delivery usually have a predetermined amount regardless of service/time/basket size.

Re: DoorDash Wants to Own the Last Mile

#18
post #11

Earlier quoted context omitted.

I believe it will all end up owned by Uber (or similar) using self-driving cars. The vehicle is easily loaded at the supplier, and then you unlock a lockbox when it arrives to do the delivery. Dynamic pricing can be used to direct demand to low hours (eg delivery is $5 at midday but $2 at 2pm). The remaining question is how soon. A company trying to make use of a self driving vehicle for most hours of the day across…

Automated delivery in the last mile is definitely the future, but it will be largely commoditized. Nothing in the value chain is especially difficult to do or requires proprietary technology outside of the vehicular platform. The maps all pull data from open source databases like OSV, and logistics networks have been operating successfully for decades. Regulation is going to be the thing holding everything back. I'm…

There is no need for drones. This future does not need to be a single big step. Even if 1% of journeys can be automated at the start, it will be worthwhile commercially and that 1% will relentlessly increase as regulation and technology allow. ie steady evolution instead of big bang revolution.

Re: DoorDash Wants to Own the Last Mile

#19
post #8

The big question for all of the companies that want to be the last mile: can they run sufficiently profitable businesses without classifying their workers as 1099 employees? Mark my words: most of the "on-demand" startups that are relying on contract workers are not going to be able to defeat the misclassification lawsuits they're facing. Some might have the funds to delay the inevitable by strategically settling the…

Exactly. The reason UPS and FedEx ceded last mile mail and package delivery to the USPS is that they weren't interested in dealing with the complex logistics of last mile delivery. Its unpredictable and unprofitable. They are interested in the meaty part of mail delivery: charging customers $20 to carry an envelope across the country on a plane, which has a marginal cost approaching zero for them. Time will tell, but…

[deleted]

Re: DoorDash Wants to Own the Last Mile

#20
post #19
post #8

Earlier quoted context omitted.

Exactly. The reason UPS and FedEx ceded last mile mail and package delivery to the USPS is that they weren't interested in dealing with the complex logistics of last mile delivery. Its unpredictable and unprofitable. They are interested in the meaty part of mail delivery: charging customers $20 to carry an envelope across the country on a plane, which has a marginal cost approaching zero for them. Time will tell, but…

[deleted]

The USPS isn't mandated by the Constitution, it is an exercise of discretionary powers granted the Congress by Article I, and Congress could, Constitutionally, choose not to exercise that power, just as it chooses not to exercise its power to issue letters of marquee and reprisal.

Its not going away because while members of Congress who would have liked to have killed it could sell quasi-privatization, various accounting mandates, and other hostile policies to their constituents as efficiency measures, they can't take the political backlash they'd expect from killing it outright.

It doesn't take a Constitutional Amendment to kill it, just Congress deciding that they want to badly enough to actually do it and take the political heat.

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