To me the biggest question is what, exactly, Square does? Years ago they were the company that made it easy for people to accept credit card payments who otherwise wouldn't want to / be able to (mom & pop stores, farmers' markets, etc). But you don't build a multi-billion dollar company just there, it seems that the margins are too thin and the volume just isn't there to make up for it. Since then, they've done their…
Re: their small business 'loans' -- with the caveat that I am not an expert: The "loan" distinction is important not for semantic reasons but practical one -- they are offering small businesses cash advances . These are different from loans because they are not secured . There are no assets put up as collateral. However Square believes they can do this better than other services because they can effectively secure th…
I'd still call them a loan, just not a secured loan. An "unsecured business loan" is already an established category [1].
[1] http://www.sba.com/funding-a-business/unsecured-business-loa...