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Startup Playbook

playbook.samaltman.com

221–230 of 243 posts

Re: Startup Playbook

#221
post #4

(This got published a little early because it got indexed. I'm still going through and fixing some typos and will maybe add a few other things.)

Can you fix the links? For some reason the browser URL doesn't change to reflect the fragment, so the back button is broken.

Re: Startup Playbook

#222
post #36

I wish there was a similar level and quality of resources for what I think are called lifestyle businesses. By that, I mean product-based businesses with at most a few million in revenue, a 5ish person team, a solid sustainable market position, and no desire to revolutionize any unicorns. I know a lot of people attempting this and they mostly seem to be flying under the radar, or at least have nowhere near the cachet…

That's my business. 2 partners (me: President and Founder, partner: CEO who I hired), 4 employees, and 2-3 at-will contractors for sporadic work. Revenue barely $1MM but growing, probably to $4-5MM in 3 years. Really love what I do and happy to be out of the BS VC silicon valley groupthink crap.

>* happy to be out of the BS VC silicon valley groupthink crap.*

If you have a 6 man company with titles like "President and Founder" and "CEO", you're buying into the SV groupthink a little.

Outside of SV, in the world of small/medium business (for which I've consulted), I don't think I've ever heard the title "CEO". Meanwhile, I've gone to tech conferences and have seen sole-proprietors refer to themselves as the CEO.

Re: Startup Playbook

#223
Basically they're saying: "To succeed you need to have an awesome idea that hasn't been done before. You need a great team and build a great product your users will love".

Wow, thanks for the advice, why didn't I think of that.

Re: Startup Playbook

#224
post #47

I have a really hard time buying a lot of this about how novelty and monopoly are keys to a successful company. If you look at the really successful startups, especially unicorns, almost none of them are actually monopolies or new ideas. The vast, vast majority are old products done right, and almost all of them have very substantial competition. This attitude is, in fact, encompassed in the near footnote-like sectio…

Novel does not mean no competition--there's always competition, even for breakthrough technologies. Even the telephone had to compete with telegraphs or snail mail. The novelty comes in the way an existing need is met. From your list, Uber competes against taxis to transport people short distances. Airbnb competes against hotels to provide short term housing to travelers. Dropbox competed against flash drive to trans…

>A monopoly simply has to have significant influence on supply of a good. In the UK that can be as low as a 30% market share.

A monopoly has economic control of the supply of a good or service, no competition and hence pricing power.

Having "significant market share" and zero pricing power in an intensely competitive market is not a monopoly, regardless of how SV has decided to co-opt the word.

Re: Startup Playbook

#225

Okay, I've been researching and reaching out to various entities for, well, going on a couple years now regarding my "start-up" concept of a company that creates some inventions, brings to market, and licenses technology as another revenue stream. Yes, it's not a software-oriented business, but it's a viable entity with multiple prospects. Thus, the following line doesn't really ring true to me: > One important count…

This might sound harsh, but nothing you've said has indicated to me that you idea is actually one of those new and hard startups. Developing foo technology with a business model of licensing it is pretty derivative. The hard problems are in bringing technology products to market.

Well that's a fair point, but the 'new and hard' component of one or more devices that exist in the physical realm is - by all accounts told to me - harder than deploying some kind of software. Many more challenges in development, cost analysis, manufacturing, and obtaining market share combine to inherently be more difficult than some SaaS product. Or, in other words, developing a concpet like Slack is a cake-walk of difficultly compared to making a wearable device or something like a Segway.

>The hard problems are in bringing technology products to market.

That's exactly my point - investors and the start-up community isn't interested in actual hard problems. It's more infatuated with SaaS or wearable devices, rather than actual products/inventions which have a traditional path of inception-growth-profit. Basically you've backed into making my point in a way.

Re: Startup Playbook

#226
post #62

Earlier quoted context omitted.

That's great. This has been my life, finding the easy wins, and when they stop working, moving on to the next. This is one of the points that characterize me as soft.

What do you mean by "characterize me as soft"?

Avoiding hard work because it is hard. Give up easily etc.

Re: Startup Playbook

#227
post #154

Earlier quoted context omitted.

Sort of similar: micheleincalifornia.blogspot.in/2014/03/i-love-lucy-lifestyle-business-that.html

Interesting post, but I am not too sure that it is that similar to my post :)

Similar in terms of rebutting the idea that a "lifestyle business" is something to be dismissed out of hand as not really a serious business.

Re: Startup Playbook

#229
post #36

I wish there was a similar level and quality of resources for what I think are called lifestyle businesses. By that, I mean product-based businesses with at most a few million in revenue, a 5ish person team, a solid sustainable market position, and no desire to revolutionize any unicorns. I know a lot of people attempting this and they mostly seem to be flying under the radar, or at least have nowhere near the cachet…

I would recommend the book Small Giants by Bo Burlingham where the stories of 1 person companies to few hundred people companies are told and these companies have been around for many many years. They did not attempt to be not unicorns and are content

Re: Startup Playbook

#230
Entrepreneurs need to be very careful when developing self-belief in their idea. As Sam points out, the people telling you that you are crazy "may be right." I've started angel investing, and it really pains me to see people who have quit their job and devoted years of their life to a business that (in my opinion) has no chance of succeeding. Yes, I may well be wrong about some of them, but the entrepreneur needs to be able to articulate why they think everyone else is wrong.

Self-belief in a crazy idea is not enough. Obviously Sam wouldn't disagree with this sentiment, but many entrepreneurs seem to omit the step of proving to themselves that their idea is not crazy, or they suffer from confirmation bias.

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