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Startup Playbook

playbook.samaltman.com

111–120 of 243 posts

Re: Startup Playbook

#111
post #4

(This got published a little early because it got indexed. I'm still going through and fixing some typos and will maybe add a few other things.)

Is there a reason this is published under your domain and not YC?

Just wondering because it sounds like this is the collective wisdom of all the partners (even if you're the one that wrote it).

Re: Startup Playbook

#112

>It’s important that you distort reality for others but not yourself. I would love to see more content and discussion around this. I understand clearly why it is important to pitch who you will be not who you are when recruiting and raising money but when it comes to day to day, doesn't this contradict what you had said earlier about sharing all of the good and bad with your employees? Replacing your water jugs with…

Replacing your water jugs with Kool-Aid at the office just seems evil to me.

Founder/VC/moneyhat friendly isn't always employee friendly. Employees exist to be exploited so the founders and VCs become extremely wealthy.

The best way to drive productivity is to convince your employees there's a vague "external enemy" they've gotta beat. Turn it into mental cult gymnastics. Bind their self worth to the success of the company. Grow at all costs.

There are circles of belief though. You should always know the truth yourself (founder), then you decide which lies to tell the board, then which lies to tell your management, then which lies to tell your employees, then which lies to tell the media/public/world. (where "lies" also equals "putting a spin on the truth" or selectively withholding information (hiding faults in the hopes of improving them before failing completely, etc).)

Re: Startup Playbook

#114
post #34

If this is something that is expected to be around for awhile I recommend talking to an editor. Friends are good to check for overall content and typos, but they are too familiar with the subject to check how well you convey something and too nice to really tear through the text objectively.

he commented that it was released early.

He said that he would fix typos and add some stuff, not anything that will make the text itself necessarily better. His writing just isn't that good for something that will be handed out to a lot of people and were there a very real purpose of them understanding it. But as most thing coming out of YC I guess it's more marketing material for the people who buy into a lot of the SV stuff. Maybe he should talk less about "things" and more about ethics, seems like that is something YC companies have become known to fail at recently.

Re: Startup Playbook

#115
post #95

Earlier quoted context omitted.

> I was reacting to the definition of "lifestyle business" not the label. I don't know about you, but personally I get annoyed when people create a false dichotomy between a startup and a "lifestyle business". Not everyone who declines to play the VC game is a "lifestyle business". It should also not be a dirty word, which is the way it comes across to me sometimes.

Lifestyle business is a dirty word somewhere? "Lifestyle" business is a significantly more rational choice in comparison with VC backed startup if one considers their personal happiness and psychological wellbeing as an important metric.

Can't speak for poster but I suspect this is being used pejoratively in the context of "lifestyle business" == "living off passive income".

Re: Startup Playbook

#116
post #95

Earlier quoted context omitted.

> I was reacting to the definition of "lifestyle business" not the label. I don't know about you, but personally I get annoyed when people create a false dichotomy between a startup and a "lifestyle business". Not everyone who declines to play the VC game is a "lifestyle business". It should also not be a dirty word, which is the way it comes across to me sometimes.

Lifestyle business is a dirty word somewhere? "Lifestyle" business is a significantly more rational choice in comparison with VC backed startup if one considers their personal happiness and psychological wellbeing as an important metric.

[deleted]

Re: Startup Playbook

#117
post #36

I wish there was a similar level and quality of resources for what I think are called lifestyle businesses. By that, I mean product-based businesses with at most a few million in revenue, a 5ish person team, a solid sustainable market position, and no desire to revolutionize any unicorns. I know a lot of people attempting this and they mostly seem to be flying under the radar, or at least have nowhere near the cachet…

Reading the advice in the handbook, I don't think it's all that different from what you'd need to start a lifestyle business. You still need to start with a business niche that is underserved where you can make a few customers very happy. You still need to focus on improving your product (or service) to the point where people will give you business via referrals - pounding the pavement for every single sale isn't a very desirable lifestyle. You still need to listen carefully to everything your users say, and to focus tightly and improve the product.

The difference, I think, is that a lifestyle business is a startup where you take your foot off the gas once your income meets your personal needs. It doesn't need to be a monopoly - in fact, it's better if it isn't, because if it is some other company will likely monopolize it. And you don't need to deal with the fundraising and hiring parts of the handbook, since you never get that big. Everything else seems to apply, though.

Re: Startup Playbook

#118
From the section on competition: "But 99% of startups die from suicide, not murder."

and more precisely, from David Packard: "More organizations die of indigestion than starvation."

Re: Startup Playbook

#119
post #47

I have a really hard time buying a lot of this about how novelty and monopoly are keys to a successful company. If you look at the really successful startups, especially unicorns, almost none of them are actually monopolies or new ideas. The vast, vast majority are old products done right, and almost all of them have very substantial competition. This attitude is, in fact, encompassed in the near footnote-like sectio…

Novel does not mean no competition--there's always competition, even for breakthrough technologies. Even the telephone had to compete with telegraphs or snail mail. The novelty comes in the way an existing need is met. From your list, Uber competes against taxis to transport people short distances. Airbnb competes against hotels to provide short term housing to travelers. Dropbox competed against flash drive to trans…

This is a small nitpick, but I'd say Dropbox competes against sysadmins setting up a corporate network share or FTP server (or even email attachments) for storing documents. They basically automated the sysadmin's job, with a slick interface that was easy to set up and easy to pay for.

Same with Slack. They took the concept of IRC, which many companies use internally, and made it dead simple to set up and use.

In essence, I'd say the competition arising these days is all about UX design. Startups are taking these existing services and making them easier and smoother to use.

Re: Startup Playbook

#120
post #33
post #4

(This got published a little early because it got indexed. I'm still going through and fixing some typos and will maybe add a few other things.)

Can you please get the designer of this playbook and ycombinator.com to redesign HN too?

Oh my god please yes. HN is terrible to use on mobile. Look:

.votearrow { transform: scale(2,2); margin-right: 10px; }

I just improved usability on the site by like 100% for mobile users. In two lines of code. HN, please get on it.

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