My 2.5 Star Trip to Amazon's New Bookstore

I think there's plenty to criticize about Amazon Books, but this review misses the mark. Three stars.

1. The shopping mall is named University Village due to its proximity to the University of Washington.

2. This is how emails from recruiters on LinkedIn always work. There's nothing new here.

    Cady received LinkedIn messages and an email.
    It was very personal in tone, but ended with
    a simple choice: a button to indicate whether
    or not she was interested in the offer. “I
    clicked not interested.”

3. It seems absolutely bizarre to me that this article fails to mention, even once, Seattle's best independent book store: Elliot Bay Book Company (http://www.elliottbaybook.com)

Article is trying too hard to be clever by half.

  I did not use the phrase Day One, but wondered whether the 
  staff, including presumably Walkie Talkie, had taken a 
  moment before opening that morning to reflect on Amazon’s 
  jargon, including that bit of eschatology.

  There is a desk labelled Amazon Answers. Presumably the 
  questions asked of Amazon are answered by a human employee
  of the store, though it’s unclear if some sort of Delphic 
  process involving candles and chanting occurs.

  Books are not always arranged in a clear manner. On the 
  memoir wall Frederick Douglass abuts Anne Frank, herself 
  next to Ben Carson. Amazon is disrupting the alphabet. 
  RIP, alphabet.

The area where people live (closer to 45th, on the other side of the UW campus) has quite a few Amazon Lockers.

I can't help but feel that the entire article is filled to the brim with bitterness. There's no objectivity to it and, instead of coming away with some negative opinion of Amazon's new store, I feel like I'm coming away with a negative view of the author and a willingness to give Amazon's store a shot.

How is it better?