Earlier quoted context omitted.
On the other hand most cities have at least some "real" bakeries where you can get a nice loaf of bread with proper crumb and flavor. Most supermarket bread is virtually inedible to folks that have a taste for good bread. Aside from the insane ingredient list, the sickly softness of it and the lack of any decent crust and crumb makes me wonder what market forces influenced industrial bread makers. How can anyone that…
Time(convenience) and money? I love freshly baked bread, but I can't buy a loaf on a regular basis due to the strict schedule at work, and even if I do, I won't eat it all and it'll go stale very quickly.
http://www.goodreads.com/book/show/11510733-make-the-bread-b...
Baking good bread should be both easy and cheap, as long as you have an oven! That's not to say it wouldn't be better with more practice, experience, specialization, and, of course, better grains. But it might just beat "sliced bread!"