Color Psychology: Guide for Marketers

"I summarized all of my findings in the following table (you can click the image to enlarge it). Next time you need to choose a color, you can use the chart below to guide your decision."

http://www.nickkolenda.com/wp-content/uploads/2015/10/full-c...

Re: Color Psychology: Guide for Marketers

#5

Post by nikatwork » Thu, Oct 29, 2015, 11:24 PM UTC

This is fantastic. So many sites get the basics wrong. It drives me nuts to see eg food delivery aggregator sites that use a primarily blue color scheme.

It's also worth noting that the color meanings described are Western and can be wildly different for Asian markets: http://www.illuminantpartners.com/2011/01/17/color/

I once ran a multicountry eCommerce network and the Chinese partner (alone out of 30+ other countries) insisted the site background for their portal be changed from white to black for cultural reasons.

Re: Color Psychology: Guide for Marketers

#6

Post by nkolenda » Fri, Oct 30, 2015, 12:30 AM UTC

nikatwork wrote: post #5

This is fantastic. So many sites get the basics wrong. It drives me nuts to see eg food delivery aggregator sites that use a primarily blue color scheme. It's also worth noting that the color meanings described are Western and can be wildly different for Asian markets: http://www.illuminantpartners.com/2011/01/17/color/ I once ran a multicountry eCommerce network and the Chinese partner (alone out of 30+ other countr…

Thanks for the kind words. And I hear ya about the cultural aspect. When I started writing the article, I planned to incorporate an in-depth look into the cultural differences. But it was way too overwhelming.

Re: Color Psychology: Guide for Marketers

#7

Post by i336_ » Fri, Oct 30, 2015, 12:41 AM UTC

I rarely sign up for things; I threw a spare-spare email account at the page this time. This is the special URL I got back, data-URI-obfuscated so the plaintext doesn't get indexed (I don't want to be mean :P):

data:text/plain;base64,aHR0cDovL3d3dy5uaWNra29sZW5kYS5jb20vdGhlLW1lbWJlcnMtYXJlYS8K

(Keyboard shortcuts FTW: select+copy the above, CTRL+T, CTRL+V, click on webpage to focus, CTRL+A, CTRL+C, Alt+D, CTRL+V, Enter.)

Treat it as incentive to subscribe, perhaps. ^^