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Firms help websites evade ad blockers

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Re: Firms help websites evade ad blockers

#2
I block all ads. Full stop. I also whitelist a trimmed set of websites to allow logins. I disallow HTTP/S referrer, DOM storage, WEBRTC, and whole host of other things. I have not seen an ad in years, I have not suffered malware in years, my bandwidth is my own, not to be used for ad servers to serve up their dreck.

The morality surrounding ad blocking is up for debate, but I do not feel guilty because there is no OBLIGATION for me to view ads. Just because you serve them up does not mean I need to view them. I don't view ads on TV, live or DVR'd. I don't look at roadside billboards or look at magazines because they contain too many ads.

I don't like being tracked, seen as a means of income by fly-by-night operations, a target for malware because the ad server operators are too lazy to secure their servers because there is no ROI in server security. In short, I have a right to protect my precious bandwidth and my computers whilst on the Web.

Re: Firms help websites evade ad blockers

#3
> For instance, the Washington Post has begun testing a system that locks out visitors who block advertisements.

I understand that position. But that's a losing position. It's an arms race, ad-blockers will always find clever ways to bypass these schemes then consultants will come with more complicated scripts that will make web pages heavier and harder to visit for those who don't block ads ...

The Washington Post certainly is not going to win that war. The only solution for them on the long run is all their website behind a paywall, like the Financial Times.

I'm curious if youtube is going to do the same, since they introduced an ad free paid offer.

Re: Firms help websites evade ad blockers

#5
Similar articles:

http://www.mediastreet.ie/blog/2015/08/17/ad-blockers-intern...

http://www.cio.com/article/2986749/consumer-technology/adver...

And this: some publishers are blocking visitors who adblock. Good, don't whine, just allow or block.

http://www.cnbc.com/2015/10/22/reuters-america-google-seeks-...

"Germany's biggest newspaper publisher Axel Springer last week banned readers who use ad blockers from its Bild tabloid website, stepping up a fight by publishers to stop online advertising revenues being eroded."

Re: Firms help websites evade ad blockers

#6
Why on earth would they use TV as an example of a medium where ads worked? The response to the 1999 'ad-skipping' digital recorder was a ridiculous amount of lobbying to try and make it illegal, followed by an ever increasing torrent of ads, which has lead increasingly many people to move away from television altogether to other media with fewer ads.

Re: Firms help websites evade ad blockers

#7
post #3

> For instance, the Washington Post has begun testing a system that locks out visitors who block advertisements. I understand that position. But that's a losing position. It's an arms race, ad-blockers will always find clever ways to bypass these schemes then consultants will come with more complicated scripts that will make web pages heavier and harder to visit for those who don't block ads ... The Washington Post c…

YouTube would dry up and blow away. The vast majority of people use YouTube precisely because it's "free". Google can afford to allow YouTube to remain free.

Re: Firms help websites evade ad blockers

#8
post #3

> For instance, the Washington Post has begun testing a system that locks out visitors who block advertisements. I understand that position. But that's a losing position. It's an arms race, ad-blockers will always find clever ways to bypass these schemes then consultants will come with more complicated scripts that will make web pages heavier and harder to visit for those who don't block ads ... The Washington Post c…

An industry is born and a few companies laugh all the way to the bank. Just like radar detectors and radar guns (now laser instead of radar). The companies that make the technology supply both sides. Innovation improves the guns so then the innovate the detectors so they innovate the... Charging both sides on an ongoing battle.

Re: Firms help websites evade ad blockers

#9
post #3

> For instance, the Washington Post has begun testing a system that locks out visitors who block advertisements. I understand that position. But that's a losing position. It's an arms race, ad-blockers will always find clever ways to bypass these schemes then consultants will come with more complicated scripts that will make web pages heavier and harder to visit for those who don't block ads ... The Washington Post c…

I do this the other way round; I block entire sites that use obnoxious ads rather than use an adblocker. Funnily enough, WaPo are on my block list - they must've hit me with a modal (I unblocked them temporarily to see if they're still doing it, apparently not)

The only ads I do block are the 'recommended for you' fake content from outbrain, zergnet, gravity and taboola. Just terrible.

Re: Firms help websites evade ad blockers

#10

I block all ads. Full stop. I also whitelist a trimmed set of websites to allow logins. I disallow HTTP/S referrer, DOM storage, WEBRTC, and whole host of other things. I have not seen an ad in years, I have not suffered malware in years, my bandwidth is my own, not to be used for ad servers to serve up their dreck. The morality surrounding ad blocking is up for debate, but I do not feel guilty because there is no OB…

not making any moral judgements, just curious, do you pay for content where possible (via donation or subscription)?
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