Is there a business in creating/investing in only market follower companies? They won't ever be the biggest, but they might take 10% of a market, and the winner has done all the hard work of proving that the market exists and creating a viable product.
Yet "competitors are Gods way of telling you there is money in the market" so perhaps we should all follow this idea more. For example I am looking at setting up a blockchain development company. I doubt that is unique. I don't feel like a copycat however.
I wonder why not?