It's very easy to get tied up in valuations, unicorns, growth metrics and living the life as a startups with a great idea but no way to monetize it until you get 500millioner users. But at the end of the day they most optimal recipe for success still is 1) Find a real problem 2) Build a solution 3) Start selling There are alternatives to growth-hacking and content marketing and what other tricks are out there. Just l…
While I agree with the spirit of your post, let us step back and think clearly about where your criticism lies. Think about what it means to "hack" on something. Today we often use the term to describe a programmer working feverishly on his software project "hacking away". But based on your use of the term ("growth-hacking") we can see that it can often be used in the sense of hacking a problem into something more ma…
He was saying that this product showcases a lot of thoughtful development to solve a problem that a non-trivial number of people have that can't really be solved through marketing shortcuts. And I think we both know exactly the sort of marketing shortcuts he/she is talking about - the apptification of everything, the hype endemic in software product launches, the VC blogosphere. That sort of hack doesn't apply here at all. Taking a Segway as an inspiration or starting point for this product? Maybe that's the hacking you're trying to associate with by posting this. But that's not what he was talking about.
OP is saying what a breath of fresh air it is to see someone sink such time and effort into making a well designed solution to an actual problem, and that kind of effort creates marketability commensurate to the development.