I don't like this sentence from the wikipedia page [1]: > The price of the full direct to consumer testing service in the United States has reduced from $999 in 2007 to $99 in 2012, and it is effectively being sold as a loss leader in order to build a valuable customer database . First, why can't companies these days just sell me a product for the cost price plus a margin? This seems like a fair way of doing business…
Why?