I too am often surprised at how often people reach for an Atmel 8 bit AVR chip rather than an ARM. It is a testament to the momentum that Atmel built, the avr-freaks community and the amazing cost effectiveness of it all. But now we're seeing ARM chips with built in clocks, and fewer base components required and I think the end of that AVR dominance is on the horizon. And that is why Dialog is buying Atmel[1]. Gettin…
The 5V chips are also better at taking punches from miswired projects.