A HN contest: Provide an elevator pitch, to completely non-technical end-users, that will make them aware of this issue and persuade them that it is important to them. Vote up the best ones. [EDIT: The goal is to persuade them about its dangers, not sell them something based on it] That elevator pitch is key. I have extensive knowledge about this issue but have a hard time coming up with it; I need to be prepared. Ch…
"Hi again! Haven't seen you since Tuesday, when you were with this person [photo of other face seen with them]! Have you been OK? You haven't missed a Wednesday before?"
Make it intentionally innocuous-but-creepy.