Carriers Are Making More from Mobile Ads Than Publishers Are
1–10 of 31 posts
Re: Carriers Are Making More from Mobile Ads Than Publishers Are
#2Wow. So, if we work out a way for carriers to fund content (in return for increased marginal data consumptiom) then we can ditch the ad-funding model?
Re: Carriers Are Making More from Mobile Ads Than Publishers Are
#3Wow. So, if we work out a way for carriers to fund content (in return for increased marginal data consumptiom) then we can ditch the ad-funding model?
If they fund it, they'll be able to tell us where we can get our news.
Re: Carriers Are Making More from Mobile Ads Than Publishers Are
#4Wow. So, if we work out a way for carriers to fund content (in return for increased marginal data consumptiom) then we can ditch the ad-funding model?
Isn't this exactly what net neutrality is fighting?
Re: Carriers Are Making More from Mobile Ads Than Publishers Are
#5Things are going to come to a head sooner rather than later. People are more and more talking about how bloated and slow web pages have become. Now we have ad blocking thrown into the mix.
Consumers are tired of big, slow web sites with intrusive ads (non-intrusive, people seem to be more ok with).
Web pages need to go on a diet. Lighten the size of the frameworks. Don't use so many hi-res images (and heck, what ever happened to text only pages!? They can be gorgeous too!). Use more sensible advertising. Just generally optimize the size and speed of the web page.
Re: Carriers Are Making More from Mobile Ads Than Publishers Are
#6Things are going to come to a head sooner rather than later. People are more and more talking about how bloated and slow web pages have become. Now we have ad blocking thrown into the mix. Consumers are tired of big, slow web sites with intrusive ads (non-intrusive, people seem to be more ok with). Web pages need to go on a diet. Lighten the size of the frameworks. Don't use so many hi-res images (and heck, what ever…
> Things are going to come to a head sooner rather than later. People are more and more talking about how bloated and slow web pages have become. Now we have ad blocking thrown into the mix.
I remember people talking about this since the late 1990s.
Re: Carriers Are Making More from Mobile Ads Than Publishers Are
#7Things are going to come to a head sooner rather than later. People are more and more talking about how bloated and slow web pages have become. Now we have ad blocking thrown into the mix. Consumers are tired of big, slow web sites with intrusive ads (non-intrusive, people seem to be more ok with). Web pages need to go on a diet. Lighten the size of the frameworks. Don't use so many hi-res images (and heck, what ever…
> Things are going to come to a head sooner rather than later. People are more and more talking about how bloated and slow web pages have become. Now we have ad blocking thrown into the mix. I remember people talking about this since the late 1990s.
In the 1990s Apple didn't have leverage over the web like they do now and not being an internet company that makes money from ads, their incentives are aligned with combating this more than ever.
Re: Carriers Are Making More from Mobile Ads Than Publishers Are
#8What I find amusing about this is that in addition to taking the money on the table by serving mobile ads, the carriers are also charging their customers for "data".
All the mobile ad and other cruft just increases the amount of data used by the customer.
Imagine if customers were only charged for the actual content. Is CSS, fonts and Javascript "content"? I guess it depends who you ask.
As a user, I rarely turn on Javascript, yet I still download heaps of it (then filter it out client-side). For me, this is totally unnecessary data usage.
Re: Carriers Are Making More from Mobile Ads Than Publishers Are
#9Wow. So, if we work out a way for carriers to fund content (in return for increased marginal data consumptiom) then we can ditch the ad-funding model?
Nope. We'll just get ads as well. Companies tend to maximise their profits with whatever they can get away with. Once upon a time, pay TV argued "no ads" as a reason for purchasing. Then, once they had a base of users... along came the ads.
Re: Carriers Are Making More from Mobile Ads Than Publishers Are
#10Things are going to come to a head sooner rather than later. People are more and more talking about how bloated and slow web pages have become. Now we have ad blocking thrown into the mix. Consumers are tired of big, slow web sites with intrusive ads (non-intrusive, people seem to be more ok with). Web pages need to go on a diet. Lighten the size of the frameworks. Don't use so many hi-res images (and heck, what ever…
> Things are going to come to a head sooner rather than later. People are more and more talking about how bloated and slow web pages have become. Now we have ad blocking thrown into the mix. I remember people talking about this since the late 1990s.
And ad blockers have been around since the '90s. But now they are becoming more and more legitimized. The balance of debate is shifting away from the notion that ad blocking is wrong and toward the notion that ads are increasingly obnoxious, problematic, and a poor way for sites to monetize themselves. There seems to be a "preference cascade" starting toward ad blocking, and once that happens it won't take long for ad blocking to become the norm.