A few pertinent details:
> The government comes to us from time to time, and if they ask in a way that is correct, and has been through the courts as is required, then to the degree that we have information, we give that information.
Pretty standard stuff. They'll basically give up your info if any court orders them to.
> There have been different conversations with the FBI, I think, over time.
> I don't support a back door for any government, ever.
He doesn't support back-doors. Notice he didn't say there isn't a back-door.
As far as I can tell, Apple will 'give up' your information more or less to the same degree Google will.
Google also runs some algorithms over your data to match an ad to you. Not sure why this is so bad, no data has been given to a 3rd source.
This just strikes me as fluff to attack Google.
BTW, both companies' transparency reports (or at least part):
http://www.google.com/transparencyreport/userdatarequests/co...
http://www.apple.com/ca/privacy/government-information-reque...
BTW - if you compare requests to number of total users of each platform, Apple gives up more data. Not that it matters too much, both seem to comply with applicable laws, although Google's transparency report does seem more extensive.
Either way, not sure I can see the practical difference here.