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Amazon Will Ban Sale of Apple, Google Video-Streaming Devices

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Re: Amazon Will Ban Sale of Apple, Google Video-Streaming Devices

#91
Wow, who was the genius that came up with this idea? I was literally just talking about how annoying it is that prime video doesn't work with chromecast. Is breaking my habit of checking amazon first when ordering online really worth propping up prime video?

Re: Amazon Will Ban Sale of Apple, Google Video-Streaming Devices

#92
post #27

>"Over the last three years, Prime Video has become an important part of Prime," Amazon said in the e-mail. "It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion." Google and Apple now both have open SDK's for creating streaming apps for their devices. Isn't the the fact these devices don't "interact well with Prime Video" entirely Amazon's fault?

If I was Apple I would try really hard to avoid Amazon's service working.. they are a more direct competitor than say netflix, as they sell both the hardware and the service

I think you're thinking of it backwards. Amazon Prime video working on iOS and AppleTV is in Apple's interest because it means however many prime members will use those devices. Apple's content strategy is purely about selling hardware. Apple's not getting into the content business like Amazon and Netflix are (both of them are producing original programming... all Apple's done in that regard is the iTunes music festival in London which seems to be more PR event and technology test than anything else.)

This is why Apple worked with Netflix, HBO, etc to get apps on the Apple TV even before the TVOS was ready.

Re: Amazon Will Ban Sale of Apple, Google Video-Streaming Devices

#93
post #32

This is ridiculous. Google should delist Amazon.com to "avoid customer confusion" when searchers land there and can't buy a chromecast ;) Their explanation is just insulting.

Safari should blank any page for the Amazon video player to "avoid customer confusion" about what works well with Apple products.

Re: Amazon Will Ban Sale of Apple, Google Video-Streaming Devices

#94
post #27

>"Over the last three years, Prime Video has become an important part of Prime," Amazon said in the e-mail. "It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion." Google and Apple now both have open SDK's for creating streaming apps for their devices. Isn't the the fact these devices don't "interact well with Prime Video" entirely Amazon's fault?

Guessing here, but I suspect Prime Video runs at a thin margin (perhaps at a loss) and is used largely as a gateway for purchasing or renting non-prime video content. Amazon could only sell that content on device by giving Apple a 30% revenue cut, which may be unacceptably high.

Re: Amazon Will Ban Sale of Apple, Google Video-Streaming Devices

#95
They won't even sell Chromecast or Apple TV? Wow. Now I'm sure they'll never support them for Prime Video. I was really looking forward to watching 'The House of Cars' or whatever the Top Gear trio call their new show. I won't buy a Fire TV for just that show though. It is a real pain in the ass that as a paying prime customer since launch I have to rip videos from their service in order to watch them on my TV.

Re: Amazon Will Ban Sale of Apple, Google Video-Streaming Devices

#96
post #45

I worked at Amazon for a while, and I was in a number of meetings with a number of senior executives, and I heard them ask, "What's better for the customer?". This move makes me think they've gotten out of the habit of asking that question.

It's Amazon's first leadership principle: http://www.amazon.jobs/principles

I think Amazon is hitting the ceiling of what it can achieve - it's no longer following the system that got it so big and they're having to resort to systems like Amazon Flex to still be able to provide delivery on time.

Re: Amazon Will Ban Sale of Apple, Google Video-Streaming Devices

#97
post #27

>"Over the last three years, Prime Video has become an important part of Prime," Amazon said in the e-mail. "It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion." Google and Apple now both have open SDK's for creating streaming apps for their devices. Isn't the the fact these devices don't "interact well with Prime Video" entirely Amazon's fault?

"Google and Apple now both have open SDK's for creating streaming apps for their devices." And with what provisos about selling through those apps? This is not a technical issue. Amazon just doesn't want to give up 30% of GMS (which would be an even higher % of its margins) on digital media.

Re: Amazon Will Ban Sale of Apple, Google Video-Streaming Devices

#99
post #32

This is ridiculous. Google should delist Amazon.com to "avoid customer confusion" when searchers land there and can't buy a chromecast ;) Their explanation is just insulting.

> Their explanation is just insulting. Do they really need to explain their actions here to anyone? They don't owe Apple and Google a spot in their inventory.

Not they do not, but since they did explain their actions then we have the opportunity to cast judgement

Re: Amazon Will Ban Sale of Apple, Google Video-Streaming Devices

#100
post #84

I don't think this move is in Amazon's best interests long term. Their competitive edge with Prime is that I go to them first because I assume they'll have what I want, at a fair price and the highest level of convenience. If they are no longer the "Everything Store" then they won't be where I go to for everything...

> I don't think this move is in Amazon's best interests long term. I hope this is correct but I am unsure. People will probably not realize this is the case, and it is unlikely to affect _too_many_ people_ so the brand goodwill won't be that damaged. This is the same thing google does with search results, maybe not so much with competitors (maybe they do, I don't know) but they do penalize things they don't like. I r…

That could be. It may depend on how much focus Google and Apple place on marketing this products. If I notice a few things I want aren't on Amazon in a row I would stop looking there first. And if I start searching google or wal-mart.com first instead of Amazon they lose those sales.

I don't think most people will care about this as a negative PR event - but the fact it can't be found may contribute to them not being the first search.

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