Earlier quoted context omitted.
No matter how careful I am, it's hard for me to get lower than 130% of the fuel consumption reported by the manufacturer. Perhaps I can do 120% of the reported consumption at 90 km/h, but I can hardly get lower than 140% on the highway (130 km/h) and in city traffic.
Are you in an area with much hilly terrain? That'll definitely increase fuel consumption significantly.
Now, mountains are another story, of course.
Some good stuff in this SE question: http://physics.stackexchange.com/questions/6220/can-a-car-ge...