Small Data: Tinder-like apps are the way of the future
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Re: Small Data: Tinder-like apps are the way of the future
#2Re: Small Data: Tinder-like apps are the way of the future
#3I mean Netflix's interface sucks for discovery, and the suggested improvement in the article is to force me to look at one suggested movie at a time? Seriously!?
Re: Small Data: Tinder-like apps are the way of the future
#4Re: Small Data: Tinder-like apps are the way of the future
#5I really hope not. For anyone not above average looking, Tinder, et al, are a bunch of apps that basically show you everyone in your area that would never talk to you. I'm fairly positive that at least in my area, anyone who even matches with me is a robot.
Maybe in the future Tinder should segment its users better so that attractive people are presented to other attractive people, and the plebs stay in their own pool, but it seems more appropriate to just abandon anyone without the resources to make themselves attractive to solitude.
After all, there soon won't be enough jobs for everyone anyway; the growing acceptance of polyamory combined with the divorce (pun not intended) of marriage from its religious basis means we can expect polygamy and polyandry to be legal within our lifetime; as more and more of the world becomes hyper-unequal, why do we expect dating to be any different?
Of course, this is a totally unrelated tangent to the article, which was about the card swiping interface and the advantages therein, but let's not expect an unequal world to be equal in some respects.
Re: Small Data: Tinder-like apps are the way of the future
#6One big false generalization. I mean Netflix's interface sucks for discovery, and the suggested improvement in the article is to force me to look at one suggested movie at a time? Seriously!?
Netflix cannot let you discover there is nothing you want to watch in their entire catalogue because you will unsubscribe. They have to make you believe there is more that you have not found.
Similar to Amazon, they cannot make search so efficient that you have the time and energy to search other sites or price compare. The strategy is to make sure they are the first place you visit and then exhaust you to the point you settle with what they have to offer.
Re: Small Data: Tinder-like apps are the way of the future
#7I really hope not. For anyone not above average looking, Tinder, et al, are a bunch of apps that basically show you everyone in your area that would never talk to you. I'm fairly positive that at least in my area, anyone who even matches with me is a robot.
Are you able to date successfully as an unattractive person without Tinder? Maybe in the future Tinder should segment its users better so that attractive people are presented to other attractive people, and the plebs stay in their own pool, but it seems more appropriate to just abandon anyone without the resources to make themselves attractive to solitude. After all, there soon won't be enough jobs for everyone anywa…
Re: Small Data: Tinder-like apps are the way of the future
#8Tinder works because the criteria the user is selecting for, physical attractiveness, really can be evaluated in a split second from a single photo.
On the other hand, the question of "do I want to hire this person" requires carefully evaluating their skills, credentials, education, location, availability. "Do I want to go to this event" depends on the kind of event, location, time, and other plans I might have that day. In both cases the photo is irrelevant. Once you have to look through each item for 10-20 seconds bare minimum, the Tinder model doesn't make sense anymore.
Another key UI consideration is filtering. In the hiring and events examples, you can easily filter algorithmically by skills, years of experience, event type, or location. But physical attractiveness can't be algorithmically filtered on. So Tinder occupies a unique niche where the selection criteria is 1) impossible to automate because it's vague and subjective but 2) easy for each individual user to evaluate in a split second.
Re: Small Data: Tinder-like apps are the way of the future
#9Earlier quoted context omitted.
Are you able to date successfully as an unattractive person without Tinder? Maybe in the future Tinder should segment its users better so that attractive people are presented to other attractive people, and the plebs stay in their own pool, but it seems more appropriate to just abandon anyone without the resources to make themselves attractive to solitude. After all, there soon won't be enough jobs for everyone anywa…
An unattractive photo does not always mean an unattractive person.
Re: Small Data: Tinder-like apps are the way of the future
#10One big false generalization. I mean Netflix's interface sucks for discovery, and the suggested improvement in the article is to force me to look at one suggested movie at a time? Seriously!?
Any claims for discovery efficiency is a lie. Shitty UX's "convert better" due in part to the way that they hurt their users. Netflix cannot let you discover there is nothing you want to watch in their entire catalogue because you will unsubscribe. They have to make you believe there is more that you have not found. Similar to Amazon, they cannot make search so efficient that you have the time and energy to search ot…
That's an insightful observation and explains perfectly why Netflix does not provide a simple straight list of all titles that you can scroll through. I'll bet that the Netflix engineers have wanted to add such an obvious feature, but someone in marketing yelled, "Don't!"
If you ask the average non-techie user how many titles their Neflix subscription has, they'll be astonished to hear that it's only ~7750 in the US and even less in other countries (eg., ~4478 in Canada)[1]. Even though this information is easy to discover, it seems that most people don't bother to know.