Ask HN: Any books on marketing and sales for SaaS software?

#1

Post by mortal » Sat, Sep 26, 2015, 9:28 PM UTC

I am building a SaaS product, and have little prior experience in marketing and sales.

I have read patio11's essays on the topics and have learned a lot. Thanks Patrick !

What are other resources (books preferably, videos would also do) on marketing and sales, relevant to selling software online ?

Re: Ask HN: Any books on marketing and sales for SaaS software?

#2

Post by marcofiset » Sat, Sep 26, 2015, 9:34 PM UTC

#3

Post by philfreo » Sat, Sep 26, 2015, 9:36 PM UTC

We're teaching people everything we know about sales and hustling:

#4

Post by dang » Sat, Sep 26, 2015, 9:43 PM UTC

Sockpuppet accounts and upvotes are not allowed on HN.

#5

Post by jonhearty » Sat, Sep 26, 2015, 9:46 PM UTC

Jason Lemkin's SaaStr.com is a great starting point, although it focuses mostly on B2B SaaS. I would also check out his posts on Quora.

Aaron Ross's "Predictable Revenue" is a great start and focuses a lot on outbound sales; he is working on a part 2 with Jason Lemkin.

Mark Roberge's "The Sales Acceleration Formula" is also great and talks more about the marketing side.

#6

Post by wakwanza » Sat, Sep 26, 2015, 9:47 PM UTC

IMHO the first thing would be to identify your target audience and i.e whether its enterprise, b2b or end user then tailor your approach and app towards them and if there is a growth/expansion strategy that you want to persue. http://sixteenventures.com/sell-itself https://blog.kissmetrics.com/how-saas-marketing-is-different...

#7

Post by dedalus » Sat, Sep 26, 2015, 9:55 PM UTC

#8

Post by subsection1h » Sat, Sep 26, 2015, 11:17 PM UTC

Did you search[1] for discussions? This subject was discussed nine days ago.[2]