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Netflix Data Reveals When TV Shows Hook Viewers

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Re: Netflix Data Reveals When TV Shows Hook Viewers

#21
post #7

This is a press release from Netflix (no link to the underlying study). https://pr.netflix.com/WebClient/getNewsSummary.do?newsId=26... Except they use the data to make stupid conclusions: "However, in our research of more than 20 shows across 16 markets, we found that no one was ever hooked on the pilot. This gives us confidence that giving our members all episodes at once is more aligned with how fans are made." I…

This is certainly true for me. If I have any inkling I'll like a show I don't even let it infect my opinion if I dislike the pilot, as that's normally he case. Heck, for shows that have been around a while sometimes I don't even care for the first season but keep watching - some of those have turned into my favorites

The Wire is the only show coming to mind where I was completely sold by he first ep.

Re: Netflix Data Reveals When TV Shows Hook Viewers

#22

Seems a bit weak - I don't think you can really drill down onto one episode as one that 'hooks' a viewer, rather than all the subsequent episodes being excellent. At least, this article didn't convince me.

Well, that's probably because it was just the first article.

Re: Netflix Data Reveals When TV Shows Hook Viewers

#23
There's some side of me that's unhappy to see stats (even as benign as this) being considered. It's not really the idea that statistics will influence content as much as it is about who and how it will influence it.

I've been reading "A Song of Ice and Fire" (the source books for "Game of Thrones"), like a lot of people, for years. That is, I've been reading a book enjoyably for a couple of months and then waiting 5 years for the next one. It's an incredibly intricate and big story spanning a lot of character and geography. It's very big. The author, is obviously a special talent with incredible story telling ability and character perspectives. The talent for getting into characters' heads makes me think he must be a very emotionally invested artist.

Anyway, among all the characters, story, best seller pressure, TV show, and such writing the books takes a long time. He's got a Ford Prefect like relationship with deadlines.

Now.. in my (naive) mind, that's as it should be. A chaotic, burdensome process that (at the end, sometimes) produces art.

TV shows and films are the art of our times. This is not a statement about quality, just about the reach, influence and such. The people who make films are famous and admired. Everyone gets the references and allusions. Almost everyone indulges in it, grows up with it. A lot of people here probably got my Douglas Adams reference, but probably fewer than would have gotten a reference to "Morpheus," even in this biased crowd.

But, movies and television shows are made by big groups of people, money, risk-capital, adult supervision. I'm OK with statistical information about pace, plot or whatnot eventually permeating through the arts. That probably makes the arts better. I dislike the idea of it being used as a mallet in the proverbial committee designing the thing.

I like sausage. I prefer sausage to be made in a nice way. If you insist on both making it in a way I don't want to see and constantly reminding me that I should not look into how it is made… I'll have some beef stew instead.

Re: Netflix Data Reveals When TV Shows Hook Viewers

#24

Seems a bit weak - I don't think you can really drill down onto one episode as one that 'hooks' a viewer, rather than all the subsequent episodes being excellent. At least, this article didn't convince me.

Think of the season like a funnel. What's the drop off for each episode? What's the likelihood if they've made it this far they'll watch the rest of the season?

Re: Netflix Data Reveals When TV Shows Hook Viewers

#27
I am absolutely not at all whatsoever impressed with Netflix' data science capabilities.

They waste one row for:

- watch it again ...

- they suggest stuff based on what I added to my list, but didn't watch yet

- they suggest movies based on what I started to watch but didn't finish - as if that wasn't an indicator for that I didn't like it

- ...

All those companies suggesting on varies channels how nifty and smart they work with their big data - and at the bottom line they just fail on actually improving something.

Re: Netflix Data Reveals When TV Shows Hook Viewers

#30

I am absolutely not at all whatsoever impressed with Netflix' data science capabilities. They waste one row for: - watch it again ... - they suggest stuff based on what I added to my list, but didn't watch yet - they suggest movies based on what I started to watch but didn't finish - as if that wasn't an indicator for that I didn't like it - ... All those companies suggesting on varies channels how nifty and smart th…

Do you think that those design decisions are not backed by data demonstrating better engagement levels versus other interface layouts? I'm not saying that their interface is perfect, but I don't see how you can make sweeping claims about their data science capabilities based on your one data point of disliking their interface.
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