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Groupon Is Laying Off 1,100, Shutters Operations in 7 Countries

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Re: Groupon Is Laying Off 1,100, Shutters Operations in 7 Countries

#101
post #77
post #41

Earlier quoted context omitted.

I stopped using groupon because of the near-universal resentment I felt from the employees of the stores selling the groupons. Clearly, these businesses weren't getting the value they thought they would get, but I wonder how much of that was the way they treated the new customers that the groupon generated.

This was my experience too. We had a 7-course taster meal in a restaurant in Shoreditch and the waitress turned from delightful to rude in an instant after hearing the word "Groupon"...

Based on her likely experience with the previous ten groupon customers, you basically announced "I intend to tip you 25% of what you were expecting."

Re: Groupon Is Laying Off 1,100, Shutters Operations in 7 Countries

#102
post #41

Earlier quoted context omitted.

I stopped using groupon because of the near-universal resentment I felt from the employees of the stores selling the groupons. Clearly, these businesses weren't getting the value they thought they would get, but I wonder how much of that was the way they treated the new customers that the groupon generated.

My experiences with Groupon mirror your own. Whenever my friends and I would show up to a business with a Groupon, we would be treated with bad attitudes, worse service and just general reluctance when the exact opposite should have been true. I mean, that is the entire point of Groupon right? To promote a business -to spread the word on the street about how great your restaurant/bowling alley/pub is. Sadly, it has b…

Remember that the manager/owner who decides to sign up for groupon isn't always the worker on the floor who gets to deal with the people offer brings in. They get to work harder for less tips. How likely is it the restaurant manager told all the servers that they'd be getting a bonus for each groupon table they serve?

Re: Groupon Is Laying Off 1,100, Shutters Operations in 7 Countries

#103
post #38

> "We believe that in order for our geographic footprint to be an even bigger advantage, we need to focus our energy and dollars on fewer countries." Did this company spokesperson just pass first year business writing? It's like the writing prompt was, "Your company is downsizing, what is the most absurd way you can describe it?" I couldn't help but laugh at the sentence.

Smaller is the new bigger!

Re: Groupon Is Laying Off 1,100, Shutters Operations in 7 Countries

#104

Have any of the groupon competitors reached critical mass? I realize that a large number of "me-too" competitors were started when Groupon exploded, but it seems to me a "groupon that doesn't suck" could be a pretty good business.

Does "Restaurant Week" count?

Re: Groupon Is Laying Off 1,100, Shutters Operations in 7 Countries

#105
post #87

I've never heard of this negative reaction to Groupon like you folks are describing. What was the negative side? Was it not a good advertising investment for companies? Were expectations not being set correctly by Groupon? Do they take too much of a cut? Are they just jerks to the companies? Is there room in this space to not be a shitty actor?

I think some of this is inherent to the model, and part of the problem is that businesses aren't building the right expectation in to their budget. They're thinking in terms of getting a bunch of ordinary customers in by giving them 50% off of an entree, and given their metrics on ordinary customers, that seems like a good deal -- a coupon of the same sort, sent out in one of those mailers, would pay for itself easily. But Groupon is bringing in a different set of customers -- low-value customers who don't provide much repeat business and often pick a fight over trying to get an even steeper discount.

Wait staff often complain of Groupon'ers either not tipping at all, or tipping a low percentage and basing their low percentage off of the discounted bill (such that the net tip is like 1/4 to 1/3 of what it would normally be for the same meal.) Some places complain about Groupon'ers overstaying their welcome -- they come in for half price entrees, don't order appetizers or drinks or dessert, and stay at the table for 3 hours eating wave after wave of complimentary breadsticks. They're the ones still at the water park when the staff locked the gates ten minutes ago. They come in multiple times in the next week trying to return something for full price or otherwise scam the store. Many places report an excess of complaints of the "I'd like to speak to your manager, you're doing a terrible job" variety directed at their best employees, because people are unhappy paying 50% when they think they can somehow get it down to 45%, or they're unhappy paying 50% for 100% of the experience when they think they can stretch it to 105% of the experience.

This doesn't happen to every company, but it does happen to some companies and leaves them feeling pretty burned.

Re: Groupon Is Laying Off 1,100, Shutters Operations in 7 Countries

#107

Earlier quoted context omitted.

My experiences with Groupon mirror your own. Whenever my friends and I would show up to a business with a Groupon, we would be treated with bad attitudes, worse service and just general reluctance when the exact opposite should have been true. I mean, that is the entire point of Groupon right? To promote a business -to spread the word on the street about how great your restaurant/bowling alley/pub is. Sadly, it has b…

I thought that before even trying Groupon. I can't imagine how coming in as a 2nd-class customer will improve my experience. Rather pay well, tip big and enjoy the best service they have to offer. Also, as an Engineer with a 1st-world salary, its socially responsible for me to spread it around.

But shouldn't Groupon just be a marketing expense? I'm not saying that the company should be ok losing money all the time, but it's common for companies to spend money to acquire customers. Do you avoid all "new customer" deals?

It seems like companies on Groupon, for whatever reason, often offer way more of a discount than they're comfortable with. I wonder why that is.

Re: Groupon Is Laying Off 1,100, Shutters Operations in 7 Countries

#108
post #12
post #10

Will Groupon founder Brad Keywell's newer venture, Uptake, face a similar outcome? A recent Forbes article suggests he's better at starting a company than running it.

Is this it? Looks ridiculous. http://uptake.com

> We solve problems in cancer genomics that make trains run faster.

Uh... sure...

Re: Groupon Is Laying Off 1,100, Shutters Operations in 7 Countries

#109
post #77

Earlier quoted context omitted.

This was my experience too. We had a 7-course taster meal in a restaurant in Shoreditch and the waitress turned from delightful to rude in an instant after hearing the word "Groupon"...

Based on her likely experience with the previous ten groupon customers, you basically announced "I intend to tip you 25% of what you were expecting."

Based on it being Shoreditch, which is in London, the tip should have been 10%.

Do many people leave 2½% (essentially no) tip in London?

Re: Groupon Is Laying Off 1,100, Shutters Operations in 7 Countries

#110

Earlier quoted context omitted.

Business owners really ought to know what their margins are. I feel bad for the ones who got pressured into bad deals, but they have to know what their literal bottom line is.

The value proposition with Groupon is largely that you are selling a limited deal at promotional prices (i.e., ones which you would not be profitable sustaining) to build business. It was essentially, when it was novel, a new acquisition channel. Even business owners that new their margins wouldn't know its value to their business without testing it in their actual circumstances.

> It was essentially, when it was novel, a new acquisition channel.

It also had a touch of loan-sharking from what I understand. I could be wrong about the exact details but I believe one of the main attractions was that a business could do a Groupon, and get all the money from the Groupons sold as soon as the promo was completed, but still have weeks or months for the customers to actually trickle in and claim the offer. Which may have led to a lot of the frustrations people had actually redeeming them, getting on the schedule for massages or reservations, etc.

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