Translation: "Ad blocking is turning out to be way more popular than we expected, and it's making some rich friends of mine very scared." Even I'm surprised at how popular ad blocking is becoming. I would not have expected the general public to be willing to actually pay money to block ads. Of course, when you have ads that try to take over my browser (Android), won't go away when you hit the "go away" button (iOS),…
It isn't even the ads themselves (easily blocked, of course) that cause the problem, but the horrible user-hostile layouts that are clearly designed to maximize page views (and thus ad impressions).
What should be a one page essay is like 20 fucking goddamn pages of bullshit (rage getting to me just thinking about it). Ain't nobody got time for that.
This is, I think, basically the web version of how desktop shareware authors destroyed their own market with the downward spiral of including increasingly annoying "installer add-ons".
PS. I will note here prior to claims of blocking being the problem that I never ran an ad blocker personally (other than for testing) until 2014, and only started then because "the web" as a whole basically forced my hand by making the idea of using the web without one completely unbearable.