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“This story is being previewed exclusively on Apple News until Tuesday”

wired.com

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Re: “This story is being previewed exclusively on Apple News until Tuesday”

#201

Post by m3rc »

smsm42 wrote: post #107

Couple of minutes ago I didn't know about Apple News and didn't care about a superstar architect. Now I still don't care about a superstar architect but already hate Apple News and Wired for presenting me with a link to an article I can not read.

Wired's already a bad egg in my book for refusing to allow the first part of their articles in RSS and reader apps like Feedly. While every other website shows me the first paragraph in the app before I tap the link, Wired just gives their bullshit "This article first appeared on Wired" blurb

Re: “This story is being previewed exclusively on Apple News until Tuesday”

#202

Post by AJ007 »

jad wrote: post #75
JohnTHaller wrote: post #2

Wired will be losing ad revenue due to Apple adding ad blocking abilities to mobile Safari. So, Wired moves content to Apple News which has ads that can't be blocked (and Apple conveniently takes a nice juicy cut of).

I think there's almost no chance that the percentage of iOS users blocking ads is enough to meaningfully impact Wired's overall revenue from that story. Even given that ad blocking apps have been top sellers, it's still only available on iOS 9, which has been out less than a week. So surely revenue from all web users (without an ad blocker) outweigh the (presumably) tiny amount of ad revenue Wired will earn from Appl…

Every single user could block ads until mobile began taking over. Media companies hyping how damaging ad blockers are this past week and a half is that they have successfully created mass awareness that you may block ads.

If you are a publisher there are scripts and tools you may use to detect ad blockers. I would recommend running one.

Re: “This story is being previewed exclusively on Apple News until Tuesday”

#203

Post by yoz-y »

mendelk wrote: post #92

I have a silly question: If the conspiracy theorists are right, the whole ad-blocking on ios is a ploy to get the ad-starved publishers, and thus the masses, off the web-based internet and onto in-app content silos such as Apple News. If they're wildly successful, the only ones left on the traditional internet would be those not producing content for money. Does that mean I'll be able to experience the internet the w…

There are plenty other ways to make money on the internet. Paywalls (stratechery), sponsors (daring fireball), native advertising (buzzfeed). Also maybe we will see rise of better ad networks (the deck) that people will not actually block?

Advertising will survive in some form, hopefully better for all of us than the current mess.

Re: “This story is being previewed exclusively on Apple News until Tuesday”

#204

Post by ergothus »

AlexC04 wrote: post #167
JohnTHaller wrote: post #74

Earlier quoted context omitted.

Google should penalize sites that do that exactly the way they are penalizing sites with banners telling visitors to get their app. If you want your content on the web and have the benefits of it being on the web (searchable, linkable, etc) put it on the web. If you want it "exclusively on Apple News", put it there. But you shouldn't get to have your cake and eat it too.

I'm not sure I agree that there's a problem here. Time limited exclusive content on puff pieces just isnt a priority for me. I mean, wired is given ng the content away free. I don't have a "human right" to read this. Is it a slippery slope? Perhaps. What if real news gets walled off like this? US presidential debates being on cable only (or TV only for cord cutters) seems a bigger problem to me. There's a lot of nuan…

The comments you are replying to were not complaining that wired chose to make the news only available via apple news.

They were complaining that they still posted the article, sans content, on the web, and suggested that should be punished for diluting web content. (they appear to have since removed that web-based article)

Re: “This story is being previewed exclusively on Apple News until Tuesday”

#205

Post by natdempk »

AlexC04 wrote: post #167
JohnTHaller wrote: post #74

Earlier quoted context omitted.

Google should penalize sites that do that exactly the way they are penalizing sites with banners telling visitors to get their app. If you want your content on the web and have the benefits of it being on the web (searchable, linkable, etc) put it on the web. If you want it "exclusively on Apple News", put it there. But you shouldn't get to have your cake and eat it too.

I'm not sure I agree that there's a problem here. Time limited exclusive content on puff pieces just isnt a priority for me. I mean, wired is given ng the content away free. I don't have a "human right" to read this. Is it a slippery slope? Perhaps. What if real news gets walled off like this? US presidential debates being on cable only (or TV only for cord cutters) seems a bigger problem to me. There's a lot of nuan…

I think US Presidential debates are actually trending towards streaming. As I remember the last presidential debate in 2012 was on YouTube streaming and CNN recently streamed their Republican Primary debates to anyone in the US. I hope other networks follow this trend for the upcoming election season.

Re: “This story is being previewed exclusively on Apple News until Tuesday”

#207

Post by Shivetya »

lerxst wrote: post #3

I imagine their bounce rate will be very high if they continue doing this. Other news sites have done similar things such as make you participate in a survey before reading the article. In order for me to open this article before September 22, I would have to copy that link, paste it into an email to myself, open Mail on my phone, and open the link from my own email.

Well of note, listening to talk radio one thing I heard is true. The consumer will decide this in the end. However don't expect Madsion Avenue to take it laying down.

they will go the route radio went years ago, they will setup ads like news stories and blog articles and get to the point to where it will be hard to distinguish until you have absorbed a good part of the material.

Re: “This story is being previewed exclusively on Apple News until Tuesday”

#209

Post by smpetrey »

JohnTHaller wrote: post #2

Wired will be losing ad revenue due to Apple adding ad blocking abilities to mobile Safari. So, Wired moves content to Apple News which has ads that can't be blocked (and Apple conveniently takes a nice juicy cut of).

It should be noted, (although I may be alone here on this) I'm not seeing any ads on the Apple News story. My guess, is the story is to gauge traffic and _ad potential_.

Re: “This story is being previewed exclusively on Apple News until Tuesday”

#210

Post by Shivetya »

SyneRyder wrote: post #33

This could backfire. Surely this should result in a Google penalty against Wired.com for publishing thin content? https://support.google.com/webmasters/answer/2604719?hl=en If Wired wants the article to be exclusive on Apple News, fine, but in that case it should not be on the website. Keep it exclusively on Apple News. There is no content on this page beyond a headline.

Well Apple could simply be holding up Job's legacy by doing their damn best to control advertising content/revenue simply to damage Google.

There are a serious number of iOS devices out there, considering Apple's history with books, movies, and even music, who isn't to say they simply see this market as a win win, win in there is more money to be had, win in that it damages google; whom Jobs didn't like one bit for copying so much of what the iPhone brought to the table

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