Earlier quoted context omitted.
Nobody seem to know or mention : https://en.wikipedia.org/wiki/3-D_Secure I have to use it with most online shops here in Switzerland.
3D Secure was mentioned in the other thread. Folks recommended avoiding 3D Secure / Verified By Visa because so many banks implement it insecurely, and the redirect model is easy for phishing scams to imitate: https://news.ycombinator.com/item?id=10235328 That redirect will kill conversion rates too, being redirected to a site you didn't expect claiming to be your bank but not matching its URL... of course it will fr…
Our bank refunded it alright, though it took about a month, but the next week I received an SMS with a 3D Secure confirmation number for a similar payment, in HKD, with my own card (by the way, the only place we used both cards for payments was Taobao). I was able to call my bank which blocked the card and quickly issued me a new one. At least in this case it both saved us, our bank and some unknown online shop, time and money.
Also, I think the smart way to do 3D Secure is what capitainetrain.com does, they use it only for the first payment of a customer (and explain what's going to happen during the payment process) and all subsequent purchases don't go through it (since the customer has already been verified as being legitimate). It only works when you expect customers to come back regularly, though.