Ask HN: Best books or videos to get better at sales?

1) There's things like used cars. Single, moderate sized transactions, one-time. You want to extract the last dollar, force the close, and generally be like...a used car dealer. I know nothing about this.

2) There's consumer products -- worry about the "funnel", advertising, etc.

3) There's the stuff I like -- high dollar, high-complexity, repeated/ongoing transaction. The best books, hands down, are Neal Rackham's SPIN Selling series: http://www.amazon.com/Neil-Rackham/e/B000APLFJK

At one point in his career, my ex was a military recruiter. They get world class sales training. He borrowed my textbook from the social psych class I had taken and I didn't see it again until his tour of duty as a recruiter was over.

I will also recommend "Getting to yes" which is research based and a quick read and "The mind and heart of the negotiator", which is also research based but meatier. I believe there is a free version of the latter available online. These were both required texts for my class on conflict management and negotiation.

I'm not going to recommend a book. Pick any book recommended here.(They all give similar advice). And go a step further.

Learn how to use Anki.

Use Anki while reading the book and I guarantee you this - you'll master sales at least 10x faster because..

Because you'll remember to use them instead of jumping from book to book and from course to course.

Hope you heed this advice - you'll be glad you did.

on the mindset of sales.