ZenPayroll is now Gusto

#1

Post by goeric » Thu, Sep 17, 2015, 3:16 PM UTC

Re: ZenPayroll is now Gusto

#2

Post by robbiet480 » Thu, Sep 17, 2015, 3:49 PM UTC

I'm assuming they renamed because they lost the USPTO trademark case against Zendesk [1] or just decided they didn't want to fight anymore.

[1] http://www.forbes.com/sites/anthonykosner/2014/12/20/zendesk...

Re: ZenPayroll is now Gusto

#3

Post by ohitsdom » Thu, Sep 17, 2015, 3:50 PM UTC

Huge branding change. Gusto does seem to me like a much better name than ZenPayroll. Wonder how much they paid for gusto.com...

Re: ZenPayroll is now Gusto

#4

Post by talkingquickly » Thu, Sep 17, 2015, 3:51 PM UTC

ohitsdom wrote: post #3

Huge branding change. Gusto does seem to me like a much better name than ZenPayroll. Wonder how much they paid for gusto.com...

I was really confused initially, I thought these guys https://www.gousto.co.uk/ were already called Gusto.

Re: ZenPayroll is now Gusto

#5

Post by Zhenya » Thu, Sep 17, 2015, 3:52 PM UTC

Interesting choice for a company trying to break into the HR space. It's not clear how to pronounce it.

Is it -g'oo'stow- or -guh'st'oh-?

Re: ZenPayroll is now Gusto

#6

Post by sjs382 » Thu, Sep 17, 2015, 3:53 PM UTC

robbiet480 wrote: post #2

I'm assuming they renamed because they lost the USPTO trademark case against Zendesk [1] or just decided they didn't want to fight anymore. [1] http://www.forbes.com/sites/anthonykosner/2014/12/20/zendesk...

Probably to avoid confusion with Zenefits, as well.

Re: ZenPayroll is now Gusto

#7

Post by jkarneges » Thu, Sep 17, 2015, 3:53 PM UTC

robbiet480 wrote: post #2

I'm assuming they renamed because they lost the USPTO trademark case against Zendesk [1] or just decided they didn't want to fight anymore. [1] http://www.forbes.com/sites/anthonykosner/2014/12/20/zendesk...

They also announced benefits. Could be to avoid confusion with Zenefits.

Too many "zen" companies...

Re: ZenPayroll is now Gusto

#8

Post by moserware » Thu, Sep 17, 2015, 3:53 PM UTC

I wonder if they already knew about http://www.gustoemail.com/

Re: ZenPayroll is now Gusto

#9

Post by sjs382 » Thu, Sep 17, 2015, 3:54 PM UTC

Zhenya wrote: post #5

Interesting choice for a company trying to break into the HR space. It's not clear how to pronounce it. Is it -g'oo'stow- or -guh'st'oh-?

Strange. I didn't think it was unclear at all.

https://en.wiktionary.org/wiki/gusto

guss toe

Re: ZenPayroll is now Gusto

#10

Post by [deleted] » Thu, Sep 17, 2015, 3:55 PM UTC

Zhenya wrote: post #5

Interesting choice for a company trying to break into the HR space. It's not clear how to pronounce it. Is it -g'oo'stow- or -guh'st'oh-?

[deleted]