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I created a fake business and bought it an online reputation

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Re: I created a fake business and bought it an online reputation

#61
post #10

In 2004, two czech graduate created massive campain for fake hypermarket: https://en.wikipedia.org/wiki/Czech_Dream

The thing about that hoax, is that they put together a massive PR and ad campaign, with billboards and other media ads. That's not quite the same as doing everything for a couple hundred bucks.

Re: I created a fake business and bought it an online reputation

#62
You don't have to pay for it, btw. There are sites you can post to in order to attract people that will just like/follow your stuff for free. It doesn't take much searching to find them. You won't get the same numbers, but if you're on a budget, it works.

Re: I created a fake business and bought it an online reputation

#63
post #13

"Facebook says it uses pattern recognition to find and eliminate click farms and accounts that exist solely to like pages. Since March, says Facebook, it’s “notified 200,000 Pages that we’ve protected their accounts from fake likes.” I love the way they put this: “Protected,” as if the companies hadn’t paid for them." This may be more accurate than the author of this article believes. I've read elsewhere that precise…

"Protected" might be more accurate than you think initially. One of the first things that happens when blackhat SEO experts discover a "penalty" mechanism, is they will attempt to invoke it upon their competition.

Google deals with this re:bad links. Once they started penalizing, it became a new tactic to suppress competition.

Re: I created a fake business and bought it an online reputation

#64
But who, in this day and age, would trust or hire a new online business that had a page with 0-100 likes? The apparent presumption on seeing under 1k likes or under a few thousand twitter followers is the business is defective. Or forgotten, or no good. The incorrect wisdom of the crowd is that a legit business has a certain number of likes, followers etc, or it looks suspicious

For a new local business who is never going to get a HN or /. effect, or get some "viral buzz" from the cool kids, buying a few thousand can be a way to get to perceived neutrality. Enough likes or followers that they're no longer clicked away from for being "suspiciously" unloved.

Fake reviews on the other hand are much more directly fraudulent. Mind I'm surprised anyone at all still trusts online reviews, apart from negative ones!

Re: I created a fake business and bought it an online reputation

#65
post #50
post #35

Earlier quoted context omitted.

I get the feeling having NoScript can be more annoying that not having it so I have been procrastinating installing it...

I use "medium mode" in uBlock[1], which causes only 3rd-party scripts/frames to be blocked, not 1st-party ones. I could read the article fine, I had no idea there were issues with overlays with it, and it otherwise rendered fine. Not blocking 1st-party scripts remove a lot of the tediousness of blocking scripts by default. [1] https://github.com/gorhill/uBlock/wiki/Blocking-mode:-medium...

There's also ublock matrix which is noscript but easier to work with.

Re: I created a fake business and bought it an online reputation

#66

As an entrepreneur, I became so disappointed with this article about 60% of the way through, that I had to stop reading. When the author started getting phone calls on his burner phone from people wanting to hire his van, he should have manned up, stuck with this damn business, and written instead about bootstrapping. With stats like the ones he reported, he should have stuck with Freakin' Awesome Karaoke Express eve…

There it is, folks. The first "Pro-Life" argument to emerge from the "corporate personhood" metaphor.

All downhill from here. Grab your popcorn.

Re: I created a fake business and bought it an online reputation

#67
post #4

That was a good write-up. Thing is, this works. Even (or especially) for startups. Only if to kickstart the hype a bit. Real followers and likes will follow, but let's be honest here: Who doesn't automatically trust a business that has 19K Twitter followers and a few good reviews out there? From the article: And these days, which is more real: a fake business with a real website or a brick and mortar business with no…

I remember reading a research paper on how liking a post for initial two or three time could greatly increase the probability of the post actually taking off. I can't find the exact paper now though, so if anyone can remember reading a similar one, can you please link it?

Same kinda thing with reddit/HN- getting one or two upvotes within the first couple minutes of posting is essental to a post getting anywhere. It keeps the post afloat long enough for people to notice it, instead of getting lost with everything else.

Re: I created a fake business and bought it an online reputation

#68

You don't have to pay for it, btw. There are sites you can post to in order to attract people that will just like/follow your stuff for free. It doesn't take much searching to find them. You won't get the same numbers, but if you're on a budget, it works.

FB's own advertising is as cheap than fiverr. $5 can get you a thousand or two likes if you geo locate the campaign to certain parts of the world. Some parts of the world seem to like everything!

Seems to be all legit accounts, so presumably far safer from any FB fake detection algorithms. Just don't expect them to buy your service!

Re: I created a fake business and bought it an online reputation

#69
post #13

"Facebook says it uses pattern recognition to find and eliminate click farms and accounts that exist solely to like pages. Since March, says Facebook, it’s “notified 200,000 Pages that we’ve protected their accounts from fake likes.” I love the way they put this: “Protected,” as if the companies hadn’t paid for them." This may be more accurate than the author of this article believes. I've read elsewhere that precise…

I would like to add that if they would punish the businesses, this could of course be abused: if I have to pay $50 to have my competitor have serious spam issues with Facebook, possibly resulting in a penalty, that is some serious damage I could do.

This is a valid SEO tactic as well. You can have crummy back links to your competitor and google will penalize them...

Re: I created a fake business and bought it an online reputation

#70
If you're a street musician setting up to play with an open instrument case, it's pretty important to "seed the pot" by throwing a few dollars and some change into the case. Not because you make any money from your own "donation", but because it shows passers-by what the arrangement is, and adds an element of social pressure ("Somebody donated, so I should too!").

I can see this as similar. There's something pathetic about being the first Twitter follower, or the 6th "Like", and something scary, particularly for a local business, about vouching for something you're not really 100% sure on. Writing the 4th 5 star review is a lot easier than the 1st one, and it's easy, and more anonymous, to be the 45th Like.

I don't support these services, and think we need good heuristics to stop them, but I can totally see why even an early influx of a few fake followers and reviews would "seed the pot", and be worth way more to a business's eventual health than $20-40.

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