Basically they're a silicon valley company who've done everything that's exactly the opposite of standard silicon valley advise -- bootstrapped for first few years, complete apathy or even aversion to silicon valley marketing (if you live in the valley and have no foreign connection, you probably didn't even know what whatsapp was before 2012 or so), built for all client platforms simultaneously (including blackberry…
iPhone was hugely popular in North America. BB, on the other hand, is hugely popular in Asia (and probably Europe...?) that consists of 3 most populous countries: China, India, Indonesia... guess who uses WA the most...?
Support for other platforms came out very late...