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Welcome to the Block Party: The internet after ad blocking

theawl.com

21–30 of 101 posts

Re: Welcome to the Block Party: The internet after ad blocking

#21

Why don't more publishers try to detect the ad blockers with stuff like this? https://github.com/sitexw/FuckAdBlock And then they could throw up a page that says "Sorry, AdBlock must be disabled to view this content"

Ad blockers could become smarter in return.

Re: Welcome to the Block Party: The internet after ad blocking

#22

Another possibility is that people will learn to care about what they read, and learn that it costs something. We don't have to tip, either. Also, I'm sorry, but I'm never going to login to Facebook to read the Economist, and I stopped using Twitter's mobile app when they introduced sponsored content.

> We don't have to tip, either.

And in Australia, we don't.

Re: Welcome to the Block Party: The internet after ad blocking

#23

I don't run ad blocker since 2009. I just got that good at ignoring ads. F12 + delete offending element works wonders for the most annoying stuff. And there are always hosts files.

I would consider a specially-crafted hosts file a form of ad blocking.

Re: Welcome to the Block Party: The internet after ad blocking

#24
I was always a defender of a site's right to use advertising in lieu of any better way to pay for its content. As someone who'd had stabs in the past at making content sites with useful content, I understood that it was a case of etiquette. If you want to read my content, do me the courtesy of allowing an unobtrusive text ad to exist off to the side. On that basis, I never blocked ads. Sometimes the ads were even interesting.

I use an ad blocker now. Too many abuses of my willingness to let the publishers show me ads and I eventually just got sick of it. Where the line was crossed for me included:

- Videos (or audio) autoplaying over the top of my own music; especially when they're in some other tab, halfway down the page, forcing me to go hunting to figure out where the sound was coming from

- Links commandeered by popup launchers; especially when they cancel the original click, or load my link in a new tab and override the current tab with the ad popup, which often resulted in me accidentally leaving the ad tab open while I closed the tab I actually wanted.

- Hover ads that activate because I was careless enough to not pay precise attention to the location of my mouse pointer

- Page content scroll positions jerking up and down as ads appear or disappear (usually just the former)

- Overlay ads appearing on top of content I'm trying to read, and in particular those which make the close button either hard to see, unresponsive when clicked, or which respond as though I've clicked the ad itself

- Content that just won't display because it's blocked by ad resources that have stalled while loading

And so forth. I'll stand up for publisher's rights, but only to a point. Eventually the noise and bad behaviour just becomes too much.

Re: Welcome to the Block Party: The internet after ad blocking

#25

Why don't more publishers try to detect the ad blockers with stuff like this? https://github.com/sitexw/FuckAdBlock And then they could throw up a page that says "Sorry, AdBlock must be disabled to view this content"

Because you can block adblock killers with adblock. So what's the point?

Re: Welcome to the Block Party: The internet after ad blocking

#26
It's possible that some advertising will merge in with regular content and become covertly invasive over the long term. Publishers become credibility farms, where credibility is built using real articles and sold via "propaganda" pieces. One possible example is the Wired tennis physics link posted recently [0].

[0] https://news.ycombinator.com/item?id=10210808

Re: Welcome to the Block Party: The internet after ad blocking

#27

Why don't more publishers try to detect the ad blockers with stuff like this? https://github.com/sitexw/FuckAdBlock And then they could throw up a page that says "Sorry, AdBlock must be disabled to view this content"

Because you can block adblock killers with adblock. So what's the point?

Additionally, anything more aggressive than DuckDuckGo's "Please turn off your ad blocker, or tell others about us, thanks!" will really upset the people who use ad blockers.

Re: Welcome to the Block Party: The internet after ad blocking

#28
post #21

Why don't more publishers try to detect the ad blockers with stuff like this? https://github.com/sitexw/FuckAdBlock And then they could throw up a page that says "Sorry, AdBlock must be disabled to view this content"

Ad blockers could become smarter in return.

I see, so as long as the code can be looked at, it can be circumvented?

Re: Welcome to the Block Party: The internet after ad blocking

#29

Why don't more publishers try to detect the ad blockers with stuff like this? https://github.com/sitexw/FuckAdBlock And then they could throw up a page that says "Sorry, AdBlock must be disabled to view this content"

It's a cat and mouse problem, almost in the same nature as DRM. You create an ad-block detector, and someone will create an adblock that can evade it.

Re: Welcome to the Block Party: The internet after ad blocking

#30
post #14

About a year or so ago, my dad called me out of the blue and told me that my mom was crying because "internet ads were following her and making her anxious". Earlier that day, she came from a doctor and ended up searching for a medical condition on a famous search website. After that, she started seeing ads for various bullshit remedies all across the internet. Almost every website she visited, showed her same types…

That's called "retargeting" [1]. In some cases it feels harmless, in others it feels very creepy. I tend to use incognito windows when I search for things I don't want following me around everywhere, to avoid them getting stuck into tracking cookies. But I assume most people don't, so it causes them trouble.

[1] https://en.wikipedia.org/wiki/Behavioral_retargeting

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