I'm a little surprised they're jumping into the literal "TV" namespace so wholeheartedly. Is the future of this ecosystem really exclusively limited to the Television? Gaming is already an explicit part of this, which undoubtedly will include VR, which is theoretically suited to Television-like content. If they do this right, the source code running on your VR gogs will mention "TV" everywhere, much like the the curr…
The iPhone name worked out pretty well, even though the phone functionality is just a small fraction of the iPhone's value proposition.
Exactly to my point: It's called iOS because the breadth of it's applicability was recognized from the beginning.
Edit: You're right, and it's different: naming of the mobile OS and namespacing were independent, allowing for a public re-brand without changing any code. Seems the TV is not going that way though.