Earlier quoted context omitted.
What problem does CloudFlare really solve except for DDOS?
Latency, although you can solve that through any number of CDN solutions.
Slightly more work but you control it. Cost is probably similar.
DDOS mitigation is harder and is definitely something CloudFlare does well enough to earn some market share, but wouldn't it be nice if we had a more global solution to this problem that didn't involve third party firewalls?