I am always amazed that people can't figure out why Google is doing this. Google is rolling out fiber to neuter Comcast. Period. Comcast basically blackmailed Google several years back and thought they won. Google, rightfully, now saw Comcast as an existential threat to their business. Google will keep rolling out until they have Comcast by the balls. Only then will they stop.
I am always amazed when people can't figure out that google is doing this because their business model is based on "targeted advertising", which necessarily requires gathering as much personal information as possible. All of their products are designed to give them different kinds of data, and being the man-in-the-middle to the entire internet on a per-household basis gives Google an incredibly fine-grained picture o…
Your argument doesn't make sense, especially not with the rapid migration of traffic to SSL (and no, Google aren't MITM'ing SSL connections). The lifetime value of a single family's worth of ad-eyeballs simply isn't there to justify an undertaking of the size of Fiber.
Yes, they are ultimately an ad-company, but that doesn't mean that there is always a single-hop connection between any Google activity and ad revenue. If there's an ad angle here, it's in enabling end users to consume much larger quantities of ad-supported content.