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Death to Bullshit

deathtobullshit.com

11–20 of 217 posts

Re: Death to Bullshit

#13

As much as I dislike some of the current trends (and I do digital media for a living mind you), I do have to point out that this stuff wouldn't be done if it didn't work. Ultimately this implies that there are enough people out there who engage with or...dare I say...want...the bullshit, that their collective voice outweighs those that do not simply by the fact that those are often the users who click ads, share thin…

The problem is that bullshit is a negative externality. It's cognitive pollution. Those who clutter the world with bullshit reap the rewards of nabbing the suckers who respond to it, but don't pay the costs of imposing those cognitive loads on everyone else. That leads to more bullshit than would be economically efficient.

Take a simple example like billboards. If billboard advertisers had to pay every person whose life experience is degraded by seeing a billboard for a product they'd never buy, the equilibrium amount of billboard advertising would go way down.

Re: Death to Bullshit

#14

As much as I dislike some of the current trends (and I do digital media for a living mind you), I do have to point out that this stuff wouldn't be done if it didn't work. Ultimately this implies that there are enough people out there who engage with or...dare I say...want...the bullshit, that their collective voice outweighs those that do not simply by the fact that those are often the users who click ads, share thin…

...I do digital media for a living mind you...I myself run at least NoScript at home and it is beautiful...

Thank you for not echoing some of your colleagues' ridiculous "if you block ads there will never be any more art ever" arguments.

Re: Death to Bullshit

#15
post #8

Can't say how effective this campaign can be, but I'm glad QR codes are now officially included in the list of bullshit. Can't agree more.

Are QR codes still a thing? Or were they ever a thing? Dunno, my brain seems to filter them out automatically, I rarely notice them.

Re: Death to Bullshit

#17
post #2

Be sure to click the "Turn bullshit on?" link at the top-right for a chuckle.

Well he totally forgot to fluff the actual content. Instead of just framing it differently.

I wish he'd at least spread it over six pages, with a link to the next page positioned less prominently than a [mocked-up] Google AdSense ad-unit with arrow.

Re: Death to Bullshit

#18
People's capacity for bullshit is rapidly diminishing

Even though this proposition is in bold 20-pt type, no arguments were offered to support it. It isn't obviously true, and indeed there are reasons to suspect the converse. Dare I say it, but a bald emotionally-appealing assertion of this sort seems sort of like... bullshit?

Re: Death to Bullshit

#19

As much as I dislike some of the current trends (and I do digital media for a living mind you), I do have to point out that this stuff wouldn't be done if it didn't work. Ultimately this implies that there are enough people out there who engage with or...dare I say...want...the bullshit, that their collective voice outweighs those that do not simply by the fact that those are often the users who click ads, share thin…

> this stuff wouldn't be done if it didn't work

Really? People do do an awful lot of stuff which doesn't work. Is there good evidence that this stuff works?

Re: Death to Bullshit

#20

As much as I dislike some of the current trends (and I do digital media for a living mind you), I do have to point out that this stuff wouldn't be done if it didn't work. Ultimately this implies that there are enough people out there who engage with or...dare I say...want...the bullshit, that their collective voice outweighs those that do not simply by the fact that those are often the users who click ads, share thin…

Bullshit doesn't work so much as it works slightly enough to see a better return on investment than other kinds of promotion (and certainly a better success rate than a complete lack of promotion, a strategy many small websites apparently employ).

You know as well as I do that the myth of these strategies succeeding for every business cases and for every brand (and the propagation of that myth by the entire industry) is more of a strategy for bringing in clients than it is for helping them achieve more online success.

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