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Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

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Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

#261
post #201

Earlier quoted context omitted.

Personally I believe this is only fair, because such websites are abusing the inner workings of Google's crawler while displaying to users something else that the crawler doesn't see. I always wondered why such tactics aren't penalized, such as websites placed behind a paywall by means of Javascript, like the Experts-Exchange of old or these websites that show slimy full page ads, sometimes with broken links. And don…

There was a time when the circumvention for the Experts-Exchange paywall was "scroll down a bit" - the data had to be visible to the googlebot, and they made it look obscured at the top, but it was all there and readable a few 'pages' down.

I happened to go through to my first result at the site with a dash in a year or two, it no longer does that. I wonder if they got penalised for doing it.

Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

#263

Earlier quoted context omitted.

Edited for clarity: Google is claiming to do this to improve user experience, however: - they do these exact ads on every site they have - they arent stopping other interstitials so sites can be just as annoying on the first page - a site with great content should not be penalized for the site's own choices on ads - they're forcing a change that affects everyone else except them The PR signal doesnt match the executi…

The only thing you just said that made sense was: > the signal is that they don't want their search results to annoy users by showing them app install ads on the first hit which is absolutely great. Well done Google. Everything else in your post is weird and contradictory. They're apparently fine with advertising and non-annoying app install banners but they're going to make annoying app install banners less visible…

I think I just wrote too much, edited the other comment for clarity.

Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

#264

Does that mean they'll block youtube? Try playing a video on a phone that does not have the youtube app installed, it's just about impossible to get it right, it's a roulette that's rigged with more than half the links going to the youtube app page on google play. Highly annoying since there is no reason why the youtube page of some video should even have that app installation link at all.

Hopefully they'll move their own products to use the solution built into mobile chrome [0]. I hope that this "official" way of prompting users isn't penalised. The engagement logic is in the browser and as a developer you can't override it and force it to show. It makes testing it interesting! I dug into the code and wrote up my findings in a couple of blog posts [1].

[0] https://developers.google.com/web/updates/2015/03/increasing...

[1] https://unop.uk/dev/experience-with-mobile-chrome-app-instal...

Edit: In case it's not clear, this isn't just for web apps. As of at least a month ago (Chrome 44) you can add native app install banners to a website [2].

[2] https://developers.google.com/web/updates/2015/03/increasing...

Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

#266

Earlier quoted context omitted.

Sorry, but what? What does an ad that shows between levels of angry birds on your phone have to do with ads blocking you from getting your search result? This sounds like some weird sort of misdirection attempt.

Edited for clarity: Google is claiming to do this to improve user experience, however: - they do these exact ads on every site they have - they arent stopping other interstitials so sites can be just as annoying on the first page - a site with great content should not be penalized for the site's own choices on ads - they're forcing a change that affects everyone else except them The PR signal doesnt match the executi…

> a site with great content should not be penalized for the site's own choices on ads

Yes it should! If those ads are hostile to the user they should definitely be penalized no matter how great their content is.

Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

#267

Does that mean they'll block youtube? Try playing a video on a phone that does not have the youtube app installed, it's just about impossible to get it right, it's a roulette that's rigged with more than half the links going to the youtube app page on google play. Highly annoying since there is no reason why the youtube page of some video should even have that app installation link at all.

"Do as I say, not as I do."

yeah, especially annoying as they made provisions in their own browser to cheat on certain pages (like google homepage not needing permission to access the microphone)

double scary since it seems google is in a position now to steer (or probably 'make it better for users', in their view) the whole www just by tweaking page ranks

Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

#268

Ugh, maybe this will finally push forums to burn those infernal Tapatalk interstitials. Forum owners: I'm looking for one piece of information from a web search, not a whole dumb app that will completely ignore my search goals.

Tapatalk splash is a sure sign of a phpBB forum, meaning I won't find what I'm looking for anyway. Close tab. I can't believe those forums don't just migrate to Discourse.

isn't discourse asking for money?

Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

#269
post #201

Earlier quoted context omitted.

There was a time when the circumvention for the Experts-Exchange paywall was "scroll down a bit" - the data had to be visible to the googlebot, and they made it look obscured at the top, but it was all there and readable a few 'pages' down.

I happened to go through to my first result at the site with a dash in a year or two, it no longer does that. I wonder if they got penalised for doing it.

people were so fed up with their shenanigans to cheat seo that a whole new industry as been born out of it in the form of stack exchange

Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

#270
post #266

Earlier quoted context omitted.

Edited for clarity: Google is claiming to do this to improve user experience, however: - they do these exact ads on every site they have - they arent stopping other interstitials so sites can be just as annoying on the first page - a site with great content should not be penalized for the site's own choices on ads - they're forcing a change that affects everyone else except them The PR signal doesnt match the executi…

> a site with great content should not be penalized for the site's own choices on ads Yes it should! If those ads are hostile to the user they should definitely be penalized no matter how great their content is.

Again, Google does this on their own sites. And where does this line stop?
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