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Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

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221–230 of 311 posts

Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

#222
post #90

Earlier quoted context omitted.

Relevant: https://twitter.com/danbarker/status/439125570115223552

I fail to see how providing a short except that is fully attributed and links back to the original source is a problem. If anything, it steers even more traffic to wikipedia.

knowledge graph indeed steers traffic away from Wikipedia: http://searchengineland.com/businesses-knowledge-graph-domin...

luckily the foundation hasn't seen a negative impact on donations.

Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

#223

How much longer before Google starts flagging Sourceforge as a malware site ?

SourceForge distributes bundleware offer installers for only a handful of projects (I think 12) that have opted into their Dev Share program.

Interesting Fact: A chunk of Google Chrome's install growth has been courtesy of the exact same type of bundleware offers with Adobe Flash, Java updates, and free antivirus installs/updates.

Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

#224

Isn't this a tiny bit concerning that one company can effectively force the web to comply with their standards by "punishing" any non-conformers? I know Bing exists, but still, this is something that would happen in a monopoly.

When 100% of people find those intrusive pop-ups annoying, the "standard" then is not so much belonging to Google, but shared by all.

Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

#225
post #186

May be only me, I dont really find those annoying, in fact i find them helpful when they tell me my favorite site has an App and I dont need to use Mobile Browser to Read.

There are better ways to tell you about the app that don't annoy 99% of people.

Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

#226

Earlier quoted context omitted.

I fail to see how providing a short except that is fully attributed and links back to the original source is a problem. If anything, it steers even more traffic to wikipedia.

knowledge graph indeed steers traffic away from Wikipedia: http://searchengineland.com/businesses-knowledge-graph-domin... luckily the foundation hasn't seen a negative impact on donations.

I suspect that's because for the most part it just siphons off the traffic that would have mostly been a waste to serve anyway, being that they were either looking for such a small bit of information to be encapsulated in the excerpt, or they determined they were looking for something else, they would be hard to monetize. Then again, I could be wrong or there could be usefulness to users hitting the end site that isn't directly monetizable (brand awareness).

I wonder what percentage of the knowledge graph result excerpts are full entries, and don't trail off indicating more can be found on the source site.

Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

#227

Earlier quoted context omitted.

This article is on a site that productizes this exact thing. Can't really take that on completely good faith.

Fair enough. That was just the first google result I clumsily found. However, the web department at my company found that an email signup interstitial 30 seconds after first page load increased our email signups by about 4x, without a noticeable impact on our profit margins.

Probably from all the people entering bogus emails in anger and retaliation at your company's spam.

Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

#228
post #172

Earlier quoted context omitted.

Yes, most likely they will downrank youtube until the youtube team fixes it

And still embed YouTube results in the search... The EU investigation committee is going to love this.

I also see non-YouTube videos embedded in search. I believe they'll embed videos from any site so long as they're marked up properly or in a video sitemap.

Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

#229

I still do not understand the popularity of this approach. It seems to crazy increase bounce rates. You would think that negative user behavior would already make these undesirable without Google being explicit?

As someone working in tech, and does digital marketing consulting, there is actually a lot of value in these interstitials: 1) Usually the app is infinitely better than the mobile web experience. You can chalk it up to prioritization of engineering working on iOS / Android app development over a mobile web experience -- usually for good reason. 2) It's a solid retention strategy. You can harp on about bounce rates re…

> "Usually the app is infinitely better than the mobile web"

Can you provide an example of an app that is infinitely better than its mobile website?

If you can just provide one example, and not any of the tech giants. One example where there's a "mobile web experience" as you put it, and a native app.

Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

#230

These kinds of ads are the reason I leave javascript disabled on my phone. It prevents all kinds of annoyances and saves a significant amount of battery as well.

Yes but that's annoying when you want JS enabled to view something like a slideshow on a web page. Swiping from one image to the other requires JS, and you need to go into settings and turn it on. Then remember to turn it off again.

And you might not even know there's a gallery to view, because without JS the fallback might be a single image rather than a prompt to swipe the slideshow.

When the simple act of swiping within a web page requires JS, you're crippling your own experience. Not to mention all the other JS-powered functions on a page. Adding things to a shopping cart etc, is much more user friendly with JS enabled.

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