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Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

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Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

#111
post #34

Earlier quoted context omitted.

For those I just enter webmaster@ or even the author's email if that's listed :P

They are probably already subscribed (to test it works). Better to enter a duff@emailaddress.com which will mess up their stats.

I always enter something along the lines of @.. My hope is that they'll waste money on trying to email it and then get a bounceback that the email failed to be delivered.

Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

#112

This is a little curmudgeonly, but this is how I feel... If your developers are not capable of making your website mobible friendly in 2015, any app they develop is likely worse. This is especially true when your app demands access to everything on my phone even though it doesn't need any of it to function.

I think it's more likely related to the forums which advertise the Tapatalk application, via a forum plugin.

Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

#113
post #46

In and of itself I really like this move, but I have to wonder if it's good thing in the long run to allow Google to assert its vision of good UX on the entire web. Where's the line? Of course nobody is forcing websites to do anything, but Google is such an important traffic driver it's hard to imagine a site not having to comply to survive.

What's the alternative to allowing Google to rank results as it chooses?

Be really mad and use AskJeeves. lmao

Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

#114

Ugh, maybe this will finally push forums to burn those infernal Tapatalk interstitials. Forum owners: I'm looking for one piece of information from a web search, not a whole dumb app that will completely ignore my search goals.

Tapatalk splash is a sure sign of a phpBB forum, meaning I won't find what I'm looking for anyway. Close tab.

I can't believe those forums don't just migrate to Discourse.

Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

#116

This is a little curmudgeonly, but this is how I feel... If your developers are not capable of making your website mobible friendly in 2015, any app they develop is likely worse. This is especially true when your app demands access to everything on my phone even though it doesn't need any of it to function.

Even Google violates this though. Google Inbox is a good example of this. Compare Google Inbox in Chrome Mobile vs. the native app.

Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

#117
post #55

>Google Will Soon Start Punishing Mobile Sites That Use Competing Ad Platforms

Not sure why you're getting downvoted. I have wondered this myself. Between punishing sites that are not mobile responsive and this move I wonder if their motivations are partly fueled by the fear that mobile users are spending more times within native apps and not enough time on the web. As you can read here their response to the EU antitrust lawsuit http://techcrunch.com/2015/04/14/internal-google-memo-respon... go…

> Between punishing sites that are not mobile responsive and this move I wonder if their motivations are partly fueled by the fear that mobile users are spending more times within native apps and not enough time on the web.

I think its more driven by the fact that more of Google search traffic comes from mobile, so its more critical that the results provide a good experience on mobile.

Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

#118

I still do not understand the popularity of this approach. It seems to crazy increase bounce rates. You would think that negative user behavior would already make these undesirable without Google being explicit?

As someone working in tech, and does digital marketing consulting, there is actually a lot of value in these interstitials: 1) Usually the app is infinitely better than the mobile web experience. You can chalk it up to prioritization of engineering working on iOS / Android app development over a mobile web experience -- usually for good reason. 2) It's a solid retention strategy. You can harp on about bounce rates re…

> 1) Usually the app is infinitely better than the mobile web experience.

Don't give a fuck. If I wanted your shitty app, I would have gone to the Play store and installed it. If I want to go to your website, then I want to fucking go to your website. Don't be a bag of rancid dicks and redirect me.

> 2) It's a solid retention strategy.

[Citation Needed]

Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

#119
post #34

Does this apply to "please subscribe to our stupid newsletter" that obscures many sites now?

For those I just enter webmaster@ or even the author's email if that's listed :P

I usually go with ihopeyouchoke@imnotsubscribing.com

Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

#120
As a user, I'm pro-getting rid of interstitial ads on mobile. But just for dissenting opinion, this definitely feels monopolistic.

"Stay on the native web so we can sell more ads!"

Maybe it's mutually beneficial for Google and its search users, but this is certainly the argument that's going to come from folks who are about to lose a ton of app downloads.

http://searchengineland.com/google-goes-app-interstitial-pro...

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