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Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads
81–90 of 311 posts
Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads
#82I can't help but think this is a jab at Apple for allowing ad blockers in iOS 9.
For once the consumer experience wins on the two fronts.
Or maybe the UX used to suck on the two because of a secret non-agression pact between Google and Apple ;)
Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads
#83Which seems to be like 90% of them. Good guy Google for once.
Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads
#84Ha. Yet their advertising optimisation teams continue to tout the benefits of implementing an interstitial ad unit on mobile: https://developers.google.com/mobile-ads-sdk/docs/dfp/androi... Edit. More here: https://www.thinkwithgoogle.com/products/mobile-ads-intersti... Left hand doesn't know what right hand is doing.
As I understood the article, they're not discouraging all full page interstitial ads, just the ones which tout the mobile app of the website itself on first screen load.
Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads
#85Ha. Yet their advertising optimisation teams continue to tout the benefits of implementing an interstitial ad unit on mobile: https://developers.google.com/mobile-ads-sdk/docs/dfp/androi... Edit. More here: https://www.thinkwithgoogle.com/products/mobile-ads-intersti... Left hand doesn't know what right hand is doing.
As techchrunch pointed out, Google doesn't monetize iOS apps very well. Left and right hands are very much in sync.
Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads
#86Which seems to be like 90% of them. Good guy Google for once.
Is it? It might seem like it's good guy Google, but Google is a company with shareholders and their mission objective (despite what they claim) is to maximise profit for their shareholders. They're the most powerful advertising agency in the world and they're punishing smaller advertising models.
Don't get me wrong, I dislike advertising; I'd rather pay for content, but this strikes me as anti-competitive.
Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads
#87Fantastic - so glad to see this. I use a browser to use facebook and twitter on my android phone. No I don't want to install an app, thanks!
Still, G's new policy allows small install the app links, which is fine because a lot of people do want the app versions of web properties.
Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads
#88You know, at some point (and we are around that point) Google does cross a line where they are abusing their near monopoly on search. This is a pro consumer move, but it's another instance of Google saying do things our way or we punish you.
I'm not sure what makes this abuse. Curating the content you serve isn't just okay ; it's one of the key value propositions of a search engine. The problem is when a content provider, for whatever reason, intentionally curates in a way that provides less value to the consumer.
So what about an OS vendor that "curates" a particular default browser and destroys a competing browser provider in the process? I seem to remember that happening a few years back.
It's not so much the curating that's the problem, nobody would care if Duck Duck Go did it, the problem is with the regulators that view Google to be the only curator out there.
Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads
#89Does this apply to "please subscribe to our stupid newsletter" that obscures many sites now?
I'm more annoyed with these sites than the app install sites. "Install our app" is annoying but still trying their best to send us where we will have better have better experience (at least that's what they think). These "subscribe to our newsletter" sites do it for their own good and couldn't care less about visitors. They do it so they can spam them with their emails
They should send the better experience to where you are.
Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads
#90Does that mean they'll block youtube? Try playing a video on a phone that does not have the youtube app installed, it's just about impossible to get it right, it's a roulette that's rigged with more than half the links going to the youtube app page on google play. Highly annoying since there is no reason why the youtube page of some video should even have that app installation link at all.
"Do as I say, not as I do."