I don't know why someone changing the font in their logo should ever be HN's top news item. There is definitely more interesting stuff going on in tech this week.
Yeah, this is stupid. Who gives a fuck?
Google’s look, evolved
171–180 of 447 posts
Re: Google’s look, evolved
#172The animation crashed my android stock browser (and reset other running apps). It ran fine in firefox.
Re: Google’s look, evolved
#173Not only the logo, they have changed the size of search box: http://searchengineland.com/google-adds-more-height-to-their...
Oh my god, no! It's 8 pixels taller! My world is falling apart!
Just kidding, I like it =)
Re: Google’s look, evolved
#174I love it. Quite often logo redesign processes gets completely out of hand, but this was a significant improvement over the older version: Cleaner, more modern and beautiful in all its simplicity. Bravo!
I don't like it. To me it looks like a doodle a 12 y.o. made and reminds me of comic sans.
Re: Google’s look, evolved
#175None of Google's logos seem particularly good or interesting to me. From a business standpoint, pre-school style design is probably the image they want to portray; that Google is very simple and easy to use. If you're going to criticize the logo, criticize it on it's merits as a logo: giving the first impression you want to foster in it's users. Not just whether or not you think it looks prettier.
Re: Google’s look, evolved
#176Earlier quoted context omitted.
Why? This is one of the most cacheable resources. Also, it's displayed reasonably often, so I'd expect it to be rarely evicted from the device-local cache.
Even if it isn't evicted very often, the first time it is loaded, it will be ~3 times faster, it will take up less storage thus better for others and (probably) easier to render.
And on the scale Google operates on it'll save quite a bit for them as well to serve it.
Re: Google’s look, evolved
#177I didn't think they could make it look any more as if it were aimed at 5-year-olds, but they've done it.
Seriously, though, it's probably a better logo. It's simpler and has a more weight while the old one was kind of overly light and spindly. I wouldn't be surprised if the next step in the logo's evolution would ditch the candy colors and go with a single color, in which the new logo would look just fine. That might strike some as sacrilege but it would work much better as a logo and look less like a set of plastic toys for preschoolers.
Re: Google’s look, evolved
#178From the video: "Think about how far Google has evolved from the ten blue links." I do, and it's not always a good thing. Also, I don't think I'm a fan of that new typeface. The cutesiness with the rotated 'e' on the end is sort of teeth-grating to me: it breaks up the rhythm of the rest of the wordmark.
It looks a bit like Circular, which has also been adopted by Alphabet (see the page source for abc.xyz), Google's parent company. Circular has been quite popular of late with many companies adapting and adopting it for their identity.
I think the Alphabet logo is based on Product Sans mentioned here https://design.google.com/articles/evolving-the-google-ident... (The lower-case ‘a’ is distinctive.) I wonder whether abc.xyz will switch the body text now that the new Google style is public.
Re: Google’s look, evolved
#179What's most interesting to me is not so much the logotype itself (which is nice; the tilted 'e' is the perfect sans reference to the angled stroke in Catull), but that one of the top-tier identity components is a unified loading spinner.
While Apple, Facebook, and Microsoft all have their own branded spinners, Google has probably had both the most visually adventuresome and the most inconsistent spinners across all its products. Beyond unifying these, though, one can see this as a step past mere unification, and an attempt to take ownership of an unavoidable part of the cloud paradigm, latency. It's a pretty interesting move in terms of branding-UX coordination.
Re: Google’s look, evolved
#180Earlier quoted context omitted.
The new favicon is way better IMO. On the other hand, the main logo... I think this sums it up: "seem as much like a preschool as humanly possible". https://news.ycombinator.com/item?id=10153449 I'm just not a fan of extremely flat designs.
New favicon? https://www.google.com/favicon.ico - is still the old one.
That big colorful G is much nicer than the squiggly blue lowercase one.